700Credit vs Informativ
Head-to-head comparison for car dealers evaluating F&I & Compliance. Both vendors are in the same subcategory, so the comparison is apples-to-apples.
700Credit
Credit reports and compliance screening
Founded—
HQFarmington Hills MI
SegmentBOTH
PricingUsage-based
OwnershipPRIVATE
ParentIndependent
Employees—
Websitewww.700credit.com
Informativ
Credit, compliance and identity for dealers
Founded—
HQ—
SegmentBOTH
Pricing—
OwnershipPRIVATE
ParentIndependent
Employees—
Website—
What each vendor does
700Credit
700Credit provides credit reports, prequalification, identity verification and OFAC screening tools integrated into dealer sales workflows.
Informativ
Informativ provides credit reports through CBC Credit, plus compliance and identity verification tools that help dealers pull credit and meet regulatory requirements.
Integration matrix
| Integration kind | 700Credit | Informativ | Overlap |
|---|---|---|---|
| crm | DealerSocket, Elead, VinSolutions | — | None |
Only 700Credit (3)
DealerSocket, Elead, VinSolutions
Shared integrations (0)
—
Only Informativ (0)
—
Feature checklist
| Feature | 700Credit | Informativ |
|---|---|---|
| Mobile app | ● Yes | ● Yes |
| Open API / webhooks | ● Yes | ● Yes |
| SSO / SAML | ● Yes | ● Yes |
| Native AI tools | ○ — | ○ — |
| Third-party marketplace | ○ — | ○ — |
| Two-way texting | ○ — | ○ — |
| Video messaging | ○ — | ○ — |
| Digital retail workflow | ○ — | ○ — |
| Desking & payments | ● Yes | ● Yes |
| Credit prequal / soft pull | ● Yes | ● Yes |
| Inventory syndication | ○ — | ○ — |
| Custom reporting dashboards | ● Yes | ● Yes |
| Call tracking & recording | ○ — | ○ — |
| Spanish-language support | ○ — | ○ — |
| Multi-rooftop management | ● Yes | ● Yes |
Compare more than two?
Build a 2–4 vendor side-by-side and share the URL.
Choose 700Credit vs Informativ
Choose 700Credit if…
- ▸You want the longer track record in the dealer tech category.
Choose Informativ if…
- ▸You want the longer track record in the dealer tech category.
Quick facts scorecard
| Dimension | 700Credit | Informativ | Edge |
|---|---|---|---|
| Track record | — | — | Tie |
| Scale | — | — | — |
| Segment breadth | BOTH | BOTH | — |
| Integrations listed | 3 | 0 | A |
| DMS connectivity | 0 DMSes | 0 DMSes | Tie |