QUARTERLY REPORT · 2026-Q1
The Digital Dealer Stack Index
Categories ranked by adoption momentum across franchise and independent dealers. Score is a 0–100 composite of category growth, vendor activity, and dealer intent signals.
MOMENTUM · 2026-Q1 · click a bar to open category
01
AI & Automation
AI BDC agent adoption doubled YoY; Impel, Podium and voice-AI leading.
92
▲ UP
02
Digital Retailing
Post-CDK-outage rebuild is driving Modal and Darwin adoption.
78
▲ UP
03
Customer Data & CRM
CDP category cooling as CRMs absorb identity features.
71
◆ FLAT
04
Fixed Ops
Service scheduling AI and text-to-pay driving penetration.
68
▲ UP
05
Inventory & Pricing
vAuto and MAX Digital dominant; new entrants struggling.
64
◆ FLAT
06
Marketing & Advertising
Consolidation pressure; agencies losing to in-house teams.
59
▼ DOWN
07
F&I & Compliance
CFPB uncertainty slowing product-level innovation.
55
◆ FLAT
08
Core Systems
Tekion continues to take share from CDK and Reynolds.
47
▲ UP