Affinitiv vs DealerMine CRM
Head-to-head comparison for car dealers evaluating Customer Data & CRM. Both vendors are in the same subcategory, so the comparison is apples-to-apples.
Affinitiv
Lifecycle marketing and CRM for auto retail
Founded1999
HQChicago IL
SegmentBOTH
Pricing—
OwnershipPE
ParentIndependent
Employees201-500
Websitewww.affinitiv.com
DealerMine CRM
Sales and service CRM for dealers
Founded—
HQSaint John NB
SegmentFRANCHISE
Pricing—
OwnershipPE
ParentQuorum Information Technologies
Employees—
Website—
What each vendor does
Affinitiv
Affinitiv is a large provider of data-driven lifecycle marketing and software for automotive OEMs and dealers, including CRM, equity mining, service scheduling and multichannel campaigns. Formed from DPS, Peak Performance, OneCommand and TimeHighway.
DealerMine CRM
DealerMine CRM is a sales and service CRM with BDC tooling and appointment setting for franchise dealers, part of Quorum Information Technologies.
Integration matrix
| Integration kind | Affinitiv | DealerMine CRM | Overlap |
|---|
Only Affinitiv (0)
—
Shared integrations (0)
—
Only DealerMine CRM (0)
—
Feature checklist
| Feature | Affinitiv | DealerMine CRM |
|---|---|---|
| Mobile app | ● Yes | ● Yes |
| Open API / webhooks | ● Yes | ● Yes |
| SSO / SAML | ● Yes | ● Yes |
| Native AI tools | ○ — | ○ — |
| Third-party marketplace | ○ — | ○ — |
| Two-way texting | ● Yes | ● Yes |
| Video messaging | ● Yes | ● Yes |
| Digital retail workflow | ● Yes | ● Yes |
| Desking & payments | ○ — | ○ — |
| Credit prequal / soft pull | ● Yes | ● Yes |
| Inventory syndication | ○ — | ○ — |
| Custom reporting dashboards | ● Yes | ● Yes |
| Call tracking & recording | ● Yes | ● Yes |
| Spanish-language support | ○ — | ○ — |
| Multi-rooftop management | ● Yes | ● Yes |
Compare more than two?
Build a 2–4 vendor side-by-side and share the URL.
Choose Affinitiv vs DealerMine CRM
Choose Affinitiv if…
- ▸You need one platform that covers both franchise and independent rooftops.
- ▸You want the longer track record in the dealer tech category.
Choose DealerMine CRM if…
- ▸You run franchise rooftops — this product is designed specifically for that segment.
- ▸You want the longer track record in the dealer tech category.
Quick facts scorecard
| Dimension | Affinitiv | DealerMine CRM | Edge |
|---|---|---|---|
| Track record | 1999 | — | A |
| Scale | 201-500 | — | — |
| Segment breadth | BOTH | FRANCHISE | — |
| Integrations listed | 0 | 0 | Tie |
| DMS connectivity | 0 DMSes | 0 DMSes | Tie |