Amazon Autos vs Clerq
Head-to-head comparison for car dealers evaluating Digital Retailing. Both vendors are in the same subcategory, so the comparison is apples-to-apples.
Amazon Autos
Online vehicle shopping and checkout
Founded2024
HQSeattle WA
SegmentFRANCHISE
Pricing—
OwnershipPUBLIC
ParentAmazon
Employees—
Websitewww.amazon.com/autos
Clerq
Digital payments and checkout for auto
Founded—
HQ—
SegmentBOTH
Pricing—
OwnershipPRIVATE
ParentIndependent
Employees—
Website—
What each vendor does
Amazon Autos
Amazon Autos is Amazon's online vehicle shopping experience that lets consumers search, finance and arrange dealership pickup of new vehicles, launched with select OEMs and dealers.
Clerq
Clerq provides a digital payment and checkout platform for automotive retail, enabling dealers to collect deposits and payments online during the buying process.
Integration matrix
| Integration kind | Amazon Autos | Clerq | Overlap |
|---|
Only Amazon Autos (0)
—
Shared integrations (0)
—
Only Clerq (0)
—
Feature checklist
| Feature | Amazon Autos | Clerq |
|---|---|---|
| Mobile app | ● Yes | ● Yes |
| Open API / webhooks | ● Yes | ● Yes |
| SSO / SAML | ● Yes | ● Yes |
| Native AI tools | ● Yes | ○ — |
| Third-party marketplace | ● Yes | ○ — |
| Two-way texting | ● Yes | ● Yes |
| Video messaging | ● Yes | ● Yes |
| Digital retail workflow | ● Yes | ● Yes |
| Desking & payments | ● Yes | ○ — |
| Credit prequal / soft pull | ● Yes | ● Yes |
| Inventory syndication | ○ — | ○ — |
| Custom reporting dashboards | ● Yes | ● Yes |
| Call tracking & recording | ● Yes | ● Yes |
| Spanish-language support | ● Yes | ○ — |
| Multi-rooftop management | ● Yes | ● Yes |
Compare more than two?
Build a 2–4 vendor side-by-side and share the URL.
Choose Amazon Autos vs Clerq
Choose Amazon Autos if…
- ▸You run franchise rooftops — this product is designed specifically for that segment.
- ▸You value the stability and disclosure of a publicly traded vendor.
- ▸You want the longer track record in the dealer tech category.
Choose Clerq if…
- ▸You need one platform that covers both franchise and independent rooftops.
- ▸You prefer a privately held company with direct access to leadership.
- ▸You want the longer track record in the dealer tech category.
Quick facts scorecard
| Dimension | Amazon Autos | Clerq | Edge |
|---|---|---|---|
| Track record | 2024 | — | A |
| Scale | — | — | — |
| Segment breadth | FRANCHISE | BOTH | — |
| Integrations listed | 0 | 0 | Tie |
| DMS connectivity | 0 DMSes | 0 DMSes | Tie |