Amazon Autos vs Roadster
Head-to-head comparison for car dealers evaluating Digital Retailing. Both vendors are in the same subcategory, so the comparison is apples-to-apples.
Amazon Autos
Online vehicle shopping and checkout
Founded2024
HQSeattle WA
SegmentFRANCHISE
Pricing—
OwnershipPUBLIC
ParentAmazon
Employees—
Websitewww.amazon.com/autos
Roadster
Guided online checkout for franchise dealers
Founded—
HQ—
SegmentFRANCHISE
PricingPer rooftop / month
OwnershipPE
ParentCDK Global
Employees—
Websiteroadster.com
What each vendor does
Amazon Autos
Amazon Autos is Amazon's online vehicle shopping experience that lets consumers search, finance and arrange dealership pickup of new vehicles, launched with select OEMs and dealers.
Roadster
Roadster's Express Storefront powers omnichannel car buying with payments, trade-in, F&I products and accessories built into a single guided checkout flow that works online and in-store.
Integration matrix
| Integration kind | Amazon Autos | Roadster | Overlap |
|---|---|---|---|
| dms | — | CDK, Dealertrack | None |
Only Amazon Autos (0)
—
Shared integrations (0)
—
Only Roadster (2)
CDK, Dealertrack
Feature checklist
| Feature | Amazon Autos | Roadster |
|---|---|---|
| Mobile app | ● Yes | ● Yes |
| Open API / webhooks | ● Yes | ● Yes |
| SSO / SAML | ● Yes | ● Yes |
| Native AI tools | ● Yes | ○ — |
| Third-party marketplace | ● Yes | ○ — |
| Two-way texting | ● Yes | ● Yes |
| Video messaging | ● Yes | ● Yes |
| Digital retail workflow | ● Yes | ● Yes |
| Desking & payments | ● Yes | ○ — |
| Credit prequal / soft pull | ● Yes | ● Yes |
| Inventory syndication | ○ — | ○ — |
| Custom reporting dashboards | ● Yes | ● Yes |
| Call tracking & recording | ● Yes | ● Yes |
| Spanish-language support | ● Yes | ○ — |
| Multi-rooftop management | ● Yes | ● Yes |
Compare more than two?
Build a 2–4 vendor side-by-side and share the URL.
Choose Amazon Autos vs Roadster
Choose Amazon Autos if…
- ▸You value the stability and disclosure of a publicly traded vendor.
- ▸You want the longer track record in the dealer tech category.
Choose Roadster if…
- ▸You want the longer track record in the dealer tech category.
- ▸You need broad DMS connectivity — this vendor lists 2 DMS integrations.
Quick facts scorecard
| Dimension | Amazon Autos | Roadster | Edge |
|---|---|---|---|
| Track record | 2024 | — | A |
| Scale | — | — | — |
| Segment breadth | FRANCHISE | FRANCHISE | — |
| Integrations listed | 0 | 2 | B |
| DMS connectivity | 0 DMSes | 2 DMSes | B |