DigitalCarDealers.com

Auto/Mate vs Autosoft

Head-to-head comparison for car dealers evaluating Core Systems. Both vendors are in the same subcategory, so the comparison is apples-to-apples.

Auto/Mate
DMS with dealer-friendly service culture
Founded—
HQAlbany NY
SegmentFRANCHISE
PricingPer rooftop / month
OwnershipPE
ParentSolera
Employees—
Websitewww.automate.com
Autosoft
Value-priced franchise DMS
Founded—
HQWest Middlesex PA
SegmentFRANCHISE
PricingPer rooftop / month
OwnershipPRIVATE
ParentIndependent
Employees—
Websiteautosoftdms.com

What each vendor does

Auto/Mate

Auto/Mate provides a full-featured DMS known for customer service and no long-term contracts, now part of the DealerSocket family under Solera.

Autosoft

Autosoft offers a cloud DMS with straightforward pricing and strong support ratings, popular with single-point and small-group franchise dealers.

Integration matrix

Integration kindAuto/MateAutosoftOverlap
Only Auto/Mate (0)
—
Shared integrations (0)
—
Only Autosoft (0)
—

Feature checklist

FeatureAuto/MateAutosoft
Mobile app● Yes● Yes
Open API / webhooks● Yes● Yes
SSO / SAML● Yes● Yes
Native AI tools○ —○ —
Third-party marketplace○ —○ —
Two-way texting○ —○ —
Video messaging○ —○ —
Digital retail workflow○ —○ —
Desking & payments○ —○ —
Credit prequal / soft pull○ —○ —
Inventory syndication○ —○ —
Custom reporting dashboards● Yes● Yes
Call tracking & recording○ —○ —
Spanish-language support○ —○ —
Multi-rooftop management● Yes● Yes
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Choose Auto/Mate vs Autosoft

Choose Auto/Mate if…
  • ▸You want the longer track record in the dealer tech category.
Choose Autosoft if…
  • ▸You want a founder-led vendor without PE roll-up risk.
  • ▸You want the longer track record in the dealer tech category.

Quick facts scorecard

DimensionAuto/MateAutosoftEdge
Track record——Tie
Scale———
Segment breadthFRANCHISEFRANCHISE—
Integrations listed00Tie
DMS connectivity0 DMSes0 DMSesTie