Autosoft vs DealerCenter
Head-to-head comparison for car dealers evaluating Core Systems. Both vendors are in the same subcategory, so the comparison is apples-to-apples.
Autosoft
Value-priced franchise DMS
Founded—
HQWest Middlesex PA
SegmentFRANCHISE
PricingPer rooftop / month
OwnershipPRIVATE
ParentIndependent
Employees—
Websiteautosoftdms.com
DealerCenter
All-in-one platform for independent dealers
Founded—
HQLos Angeles CA
SegmentINDEPENDENT
PricingTiered
OwnershipPRIVATE
ParentNowcom
Employees—
Websitewww.dealercenter.com
What each vendor does
Autosoft
Autosoft offers a cloud DMS with straightforward pricing and strong support ratings, popular with single-point and small-group franchise dealers.
DealerCenter
DealerCenter combines DMS, inventory, CRM and lender access in one platform for independent dealers, operated by Nowcom within the Hankey Group.
Integration matrix
| Integration kind | Autosoft | DealerCenter | Overlap |
|---|
Only Autosoft (0)
—
Shared integrations (0)
—
Only DealerCenter (0)
—
Feature checklist
| Feature | Autosoft | DealerCenter |
|---|---|---|
| Mobile app | ● Yes | ● Yes |
| Open API / webhooks | ● Yes | ● Yes |
| SSO / SAML | ● Yes | ● Yes |
| Native AI tools | ○ — | ○ — |
| Third-party marketplace | ○ — | ○ — |
| Two-way texting | ○ — | ○ — |
| Video messaging | ○ — | ○ — |
| Digital retail workflow | ○ — | ○ — |
| Desking & payments | ○ — | ○ — |
| Credit prequal / soft pull | ○ — | ○ — |
| Inventory syndication | ○ — | ○ — |
| Custom reporting dashboards | ● Yes | ● Yes |
| Call tracking & recording | ○ — | ○ — |
| Spanish-language support | ○ — | ○ — |
| Multi-rooftop management | ● Yes | ● Yes |
Compare more than two?
Build a 2–4 vendor side-by-side and share the URL.
Choose Autosoft vs DealerCenter
Choose Autosoft if…
- ▸You run franchise rooftops — this product is designed specifically for that segment.
- ▸Your budget process aligns better with Per rooftop / month pricing.
- ▸You want the longer track record in the dealer tech category.
Choose DealerCenter if…
- ▸You run independent rooftops — this product is designed specifically for that segment.
- ▸Your budget process aligns better with Tiered pricing.
- ▸You want the longer track record in the dealer tech category.
Quick facts scorecard
| Dimension | Autosoft | DealerCenter | Edge |
|---|---|---|---|
| Track record | — | — | Tie |
| Scale | — | — | — |
| Segment breadth | FRANCHISE | INDEPENDENT | — |
| Integrations listed | 0 | 0 | Tie |
| DMS connectivity | 0 DMSes | 0 DMSes | Tie |