AutoStar Fusion vs ProLogic ITS

Head-to-head comparison for car dealers evaluating Core Systems. Both vendors are in the same subcategory, so the comparison is apples-to-apples.

Compare AutoStar Fusion with

Web-based DMS for dealers and finance

Founded—

HQ—

SegmentINDEPENDENT

Pricing—

OwnershipPRIVATE

ParentIndependent

Employees—

Website—

Dealer management system

Founded—

HQ—

SegmentBOTH

Pricing—

OwnershipPRIVATE

ParentIndependent

Employees—

Website—

What each vendor does

AutoStar Fusion

AutoStar Fusion is a comprehensive web-based dealership management system for retail, BHPH, finance and wholesale operations.

ProLogic ITS

ProLogic ITS provides a dealer management system covering sales, service, parts and accounting for auto dealers.

Integration kind	AutoStar Fusion	ProLogic ITS	Overlap

Only AutoStar Fusion (0)

—

Shared integrations (0)

—

Only ProLogic ITS (0)

—

Feature	AutoStar Fusion	ProLogic ITS
Mobile app	● Yes	● Yes
Open API / webhooks	● Yes	● Yes
SSO / SAML	● Yes	● Yes
Native AI tools	○ —	○ —
Third-party marketplace	○ —	○ —
Two-way texting	○ —	○ —
Video messaging	○ —	○ —
Digital retail workflow	○ —	○ —
Desking & payments	○ —	○ —
Credit prequal / soft pull	○ —	○ —
Inventory syndication	○ —	○ —
Custom reporting dashboards	● Yes	● Yes
Call tracking & recording	○ —	○ —
Spanish-language support	○ —	○ —
Multi-rooftop management	● Yes	● Yes

Compare more than two?

Build a 2–4 vendor side-by-side and share the URL.

Choose AutoStar Fusion if…

▸You run independent rooftops — this product is designed specifically for that segment.
▸You want the longer track record in the dealer tech category.

Choose ProLogic ITS if…

Dimension	AutoStar Fusion	ProLogic ITS	Edge
Track record	—	—	Tie
Scale	—	—	—
Segment breadth	INDEPENDENT	BOTH	—
Integrations listed	0	0	Tie
DMS connectivity	0 DMSes	0 DMSes	Tie