Clerq vs AutoFi

Head-to-head comparison for car dealers evaluating Digital Retailing. Both vendors are in the same subcategory, so the comparison is apples-to-apples.

Clerq
Digital payments and checkout for auto
Founded
HQ
SegmentBOTH
Pricing
OwnershipPRIVATE
ParentIndependent
Employees
Website
AutoFi
Digital retailing and lending platform
Founded2015
HQSan Francisco CA
SegmentBOTH
PricingPer rooftop / month
OwnershipPRIVATE
ParentIndependent
Employees

What each vendor does

Clerq

Clerq provides a digital payment and checkout platform for automotive retail, enabling dealers to collect deposits and payments online during the buying process.

AutoFi

AutoFi provides end-to-end digital retailing with real-time lender decisioning, letting shoppers structure deals and financing from the dealer's website through the showroom.

Integration matrix

Integration kindClerqAutoFiOverlap
Only Clerq (0)
Shared integrations (0)
Only AutoFi (0)

Feature checklist

FeatureClerqAutoFi
Mobile app● Yes● Yes
Open API / webhooks● Yes● Yes
SSO / SAML● Yes● Yes
Native AI tools○ —○ —
Third-party marketplace○ —○ —
Two-way texting● Yes● Yes
Video messaging● Yes● Yes
Digital retail workflow● Yes● Yes
Desking & payments○ —○ —
Credit prequal / soft pull● Yes● Yes
Inventory syndication○ —○ —
Custom reporting dashboards● Yes● Yes
Call tracking & recording● Yes● Yes
Spanish-language support○ —○ —
Multi-rooftop management● Yes● Yes
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Choose Clerq vs AutoFi

Choose Clerq if…
  • You want the longer track record in the dealer tech category.
Choose AutoFi if…
  • You want the longer track record in the dealer tech category.

Quick facts scorecard

DimensionClerqAutoFiEdge
Track record2015B
Scale
Segment breadthBOTHBOTH
Integrations listed00Tie
DMS connectivity0 DMSes0 DMSesTie