Clerq vs AutoFi

Head-to-head comparison for car dealers evaluating Digital Retailing. Both vendors are in the same subcategory, so the comparison is apples-to-apples.

Clerq
Digital payments and checkout for auto
Founded—
HQ—
SegmentBOTH
Pricing—
OwnershipPRIVATE
ParentIndependent
Employees—
Website—
AutoFi
Digital retailing and lending platform
Founded2015
HQSan Francisco CA
SegmentBOTH
PricingPer rooftop / month
OwnershipPRIVATE
ParentIndependent
Employees—

What each vendor does

Clerq

Clerq provides a digital payment and checkout platform for automotive retail, enabling dealers to collect deposits and payments online during the buying process.

AutoFi

AutoFi provides end-to-end digital retailing with real-time lender decisioning, letting shoppers structure deals and financing from the dealer's website through the showroom.

Integration matrix

Integration kindClerqAutoFiOverlap
Only Clerq (0)
—
Shared integrations (0)
—
Only AutoFi (0)
—

Feature checklist

FeatureClerqAutoFi
Mobile app● Yes● Yes
Open API / webhooks● Yes● Yes
SSO / SAML● Yes● Yes
Native AI tools○ —○ —
Third-party marketplace○ —○ —
Two-way texting● Yes● Yes
Video messaging● Yes● Yes
Digital retail workflow● Yes● Yes
Desking & payments○ —○ —
Credit prequal / soft pull● Yes● Yes
Inventory syndication○ —○ —
Custom reporting dashboards● Yes● Yes
Call tracking & recording● Yes● Yes
Spanish-language support○ —○ —
Multi-rooftop management● Yes● Yes
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Choose Clerq vs AutoFi

Choose Clerq if…
  • ▸You want the longer track record in the dealer tech category.
Choose AutoFi if…
  • ▸You want the longer track record in the dealer tech category.

Quick facts scorecard

DimensionClerqAutoFiEdge
Track record—2015B
Scale———
Segment breadthBOTHBOTH—
Integrations listed00Tie
DMS connectivity0 DMSes0 DMSesTie