Clerq vs WebBuy
Head-to-head comparison for car dealers evaluating Digital Retailing. Both vendors are in the same subcategory, so the comparison is apples-to-apples.
Clerq
Digital payments and checkout for auto
Founded—
HQ—
SegmentBOTH
Pricing—
OwnershipPRIVATE
ParentIndependent
Employees—
Website—
WebBuy
Complete online transaction platform
Founded—
HQ—
SegmentFRANCHISE
PricingPer rooftop / month
OwnershipPRIVATE
ParentIndependent
Employees—
Website—
What each vendor does
Clerq
Clerq provides a digital payment and checkout platform for automotive retail, enabling dealers to collect deposits and payments online during the buying process.
WebBuy
WebBuy enables shoppers to complete the entire vehicle purchase online including trade valuation, financing and F&I product selection, with deals landing dealer-ready.
Integration matrix
| Integration kind | Clerq | WebBuy | Overlap |
|---|
Only Clerq (0)
—
Shared integrations (0)
—
Only WebBuy (0)
—
Feature checklist
| Feature | Clerq | WebBuy |
|---|---|---|
| Mobile app | ● Yes | ● Yes |
| Open API / webhooks | ● Yes | ● Yes |
| SSO / SAML | ● Yes | ● Yes |
| Native AI tools | ○ — | ○ — |
| Third-party marketplace | ○ — | ○ — |
| Two-way texting | ● Yes | ● Yes |
| Video messaging | ● Yes | ● Yes |
| Digital retail workflow | ● Yes | ● Yes |
| Desking & payments | ○ — | ○ — |
| Credit prequal / soft pull | ● Yes | ● Yes |
| Inventory syndication | ○ — | ○ — |
| Custom reporting dashboards | ● Yes | ● Yes |
| Call tracking & recording | ● Yes | ● Yes |
| Spanish-language support | ○ — | ○ — |
| Multi-rooftop management | ● Yes | ● Yes |
Compare more than two?
Build a 2–4 vendor side-by-side and share the URL.
Choose Clerq vs WebBuy
Choose Clerq if…
- ▸You need one platform that covers both franchise and independent rooftops.
- ▸You want the longer track record in the dealer tech category.
Choose WebBuy if…
- ▸You run franchise rooftops — this product is designed specifically for that segment.
- ▸You want the longer track record in the dealer tech category.
Quick facts scorecard
| Dimension | Clerq | WebBuy | Edge |
|---|---|---|---|
| Track record | — | — | Tie |
| Scale | — | — | — |
| Segment breadth | BOTH | FRANCHISE | — |
| Integrations listed | 0 | 0 | Tie |
| DMS connectivity | 0 DMSes | 0 DMSes | Tie |