Dealer.com vs DealerOn
Head-to-head comparison for car dealers evaluating Marketing & Advertising. Both vendors are in the same subcategory, so the comparison is apples-to-apples.
Dealer.com
Website and digital marketing platform
Founded—
HQBurlington VT
SegmentFRANCHISE
PricingPer rooftop / month
OwnershipPRIVATE
ParentCox Automotive
Employees—
Websitewww.dealer.com
DealerOn
Award-winning dealer website platform
Founded—
HQRockville MD
SegmentFRANCHISE
PricingPer rooftop / month
OwnershipPRIVATE
ParentIndependent
Employees—
Websitewww.dealeron.com
What each vendor does
Dealer.com
Dealer.com powers websites, digital advertising and managed marketing services for thousands of franchise rooftops as Cox Automotive's storefront platform.
DealerOn
DealerOn builds dealer websites focused on conversion rate optimization, with SEO and digital advertising services layered on its platform.
Integration matrix
| Integration kind | Dealer.com | DealerOn | Overlap |
|---|---|---|---|
| dms | CDK Drive | — | None |
| other | vAuto | — | None |
Only Dealer.com (2)
CDK Drive, vAuto
Shared integrations (0)
—
Only DealerOn (0)
—
Feature checklist
| Feature | Dealer.com | DealerOn |
|---|---|---|
| Mobile app | ● Yes | ● Yes |
| Open API / webhooks | ● Yes | ● Yes |
| SSO / SAML | ● Yes | ● Yes |
| Native AI tools | ○ — | ○ — |
| Third-party marketplace | ○ — | ○ — |
| Two-way texting | ● Yes | ● Yes |
| Video messaging | ● Yes | ● Yes |
| Digital retail workflow | ● Yes | ● Yes |
| Desking & payments | ○ — | ○ — |
| Credit prequal / soft pull | ● Yes | ● Yes |
| Inventory syndication | ● Yes | ● Yes |
| Custom reporting dashboards | ● Yes | ● Yes |
| Call tracking & recording | ● Yes | ● Yes |
| Spanish-language support | ○ — | ○ — |
| Multi-rooftop management | ● Yes | ● Yes |
Compare more than two?
Build a 2–4 vendor side-by-side and share the URL.
Choose Dealer.com vs DealerOn
Choose Dealer.com if…
- ▸You want the longer track record in the dealer tech category.
- ▸You need broad DMS connectivity — this vendor lists 1 DMS integration.
Choose DealerOn if…
- ▸You want the longer track record in the dealer tech category.
Quick facts scorecard
| Dimension | Dealer.com | DealerOn | Edge |
|---|---|---|---|
| Track record | — | — | Tie |
| Scale | — | — | — |
| Segment breadth | FRANCHISE | FRANCHISE | — |
| Integrations listed | 2 | 0 | A |
| DMS connectivity | 1 DMS | 0 DMSes | A |