Dealer eProcess vs Sincro
Head-to-head comparison for car dealers evaluating Marketing & Advertising. Both vendors are in the same subcategory, so the comparison is apples-to-apples.
Dealer eProcess
Responsive websites and digital marketing
Founded—
HQLisle IL
SegmentBOTH
PricingPer rooftop / month
OwnershipPRIVATE
ParentIndependent
Employees—
Websitewww.dealereprocess.com
Sincro
Websites and digital marketing at scale
Founded—
HQ—
SegmentFRANCHISE
PricingPer rooftop / month
OwnershipPE
ParentAnsira
Employees—
Website—
What each vendor does
Dealer eProcess
Dealer eProcess delivers dealer websites, SEO and paid search management, with repeated dealer satisfaction award recognition for its website platform.
Sincro
Sincro, the former CDK Global digital marketing business now under Ansira, operates websites and managed advertising programs for dealers and OEM networks.
Integration matrix
| Integration kind | Dealer eProcess | Sincro | Overlap |
|---|
Only Dealer eProcess (0)
—
Shared integrations (0)
—
Only Sincro (0)
—
Feature checklist
| Feature | Dealer eProcess | Sincro |
|---|---|---|
| Mobile app | ● Yes | ● Yes |
| Open API / webhooks | ● Yes | ● Yes |
| SSO / SAML | ● Yes | ● Yes |
| Native AI tools | ○ — | ○ — |
| Third-party marketplace | ○ — | ○ — |
| Two-way texting | ● Yes | ● Yes |
| Video messaging | ● Yes | ● Yes |
| Digital retail workflow | ● Yes | ● Yes |
| Desking & payments | ○ — | ○ — |
| Credit prequal / soft pull | ● Yes | ● Yes |
| Inventory syndication | ● Yes | ● Yes |
| Custom reporting dashboards | ● Yes | ● Yes |
| Call tracking & recording | ● Yes | ● Yes |
| Spanish-language support | ○ — | ○ — |
| Multi-rooftop management | ● Yes | ● Yes |
Compare more than two?
Build a 2–4 vendor side-by-side and share the URL.
Choose Dealer eProcess vs Sincro
Choose Dealer eProcess if…
- ▸You need one platform that covers both franchise and independent rooftops.
- ▸You want a founder-led vendor without PE roll-up risk.
- ▸You want the longer track record in the dealer tech category.
Choose Sincro if…
- ▸You run franchise rooftops — this product is designed specifically for that segment.
- ▸You want the longer track record in the dealer tech category.
Quick facts scorecard
| Dimension | Dealer eProcess | Sincro | Edge |
|---|---|---|---|
| Track record | — | — | Tie |
| Scale | — | — | — |
| Segment breadth | BOTH | FRANCHISE | — |
| Integrations listed | 0 | 0 | Tie |
| DMS connectivity | 0 DMSes | 0 DMSes | Tie |