Dealer Specialties vs vAuto

Head-to-head comparison for car dealers evaluating Inventory & Pricing. Both vendors are in the same subcategory, so the comparison is apples-to-apples.

Dealer Specialties
Inventory data collection and photos
Founded
HQ
SegmentBOTH
Pricing
OwnershipPRIVATE
ParentIndependent
Employees
Website
vAuto
Live-market inventory management
Founded2005
HQ
SegmentBOTH
PricingPer rooftop / month
OwnershipPRIVATE
ParentCox Automotive
Employees

What each vendor does

Dealer Specialties

Dealer Specialties provides vehicle inventory data collection, photography, window labels and merchandising services for dealers.

vAuto

vAuto's Provision and ProfitTime tools apply live market data to used vehicle stocking, appraisal and pricing decisions, anchoring the Cox Automotive inventory suite.

Integration matrix

Integration kindDealer SpecialtiesvAutoOverlap
dmsCDK, Dealertrack, ReynoldsNone
Only Dealer Specialties (0)
Shared integrations (0)
Only vAuto (3)
CDK, Dealertrack, Reynolds

Feature checklist

FeatureDealer SpecialtiesvAuto
Mobile app● Yes● Yes
Open API / webhooks● Yes● Yes
SSO / SAML● Yes● Yes
Native AI tools○ —○ —
Third-party marketplace○ —○ —
Two-way texting○ —○ —
Video messaging○ —○ —
Digital retail workflow○ —○ —
Desking & payments○ —○ —
Credit prequal / soft pull○ —○ —
Inventory syndication● Yes● Yes
Custom reporting dashboards● Yes● Yes
Call tracking & recording○ —○ —
Spanish-language support○ —○ —
Multi-rooftop management● Yes● Yes
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Choose Dealer Specialties vs vAuto

Choose Dealer Specialties if…
  • You want the longer track record in the dealer tech category.
Choose vAuto if…
  • You want the longer track record in the dealer tech category.
  • You need broad DMS connectivity — this vendor lists 3 DMS integrations.

Quick facts scorecard

DimensionDealer SpecialtiesvAutoEdge
Track record2005B
Scale
Segment breadthBOTHBOTH
Integrations listed03B
DMS connectivity0 DMSes3 DMSesB