DealerBuilt vs Frazer
Head-to-head comparison for car dealers evaluating Core Systems. Both vendors are in the same subcategory, so the comparison is apples-to-apples.
DealerBuilt
Flexible DMS for dealer groups
Founded—
HQGrinnell IA
SegmentFRANCHISE
PricingPer rooftop / month
OwnershipPRIVATE
ParentIndependent
Employees—
Websitewww.dealerbuilt.com
Frazer
Used car dealer software standard
Founded—
HQ—
SegmentINDEPENDENT
PricingTiered
OwnershipPRIVATE
ParentIndependent
Employees—
Website—
What each vendor does
DealerBuilt
DealerBuilt's LightYear DMS offers customizable accounting and operations software with open integration, serving mid-size and large franchise groups.
Frazer
Frazer provides low-cost, widely adopted DMS software for independent used car dealers, covering inventory, forms, accounting and BHPH.
Integration matrix
| Integration kind | DealerBuilt | Frazer | Overlap |
|---|
Only DealerBuilt (0)
—
Shared integrations (0)
—
Only Frazer (0)
—
Feature checklist
| Feature | DealerBuilt | Frazer |
|---|---|---|
| Mobile app | ● Yes | ● Yes |
| Open API / webhooks | ● Yes | ● Yes |
| SSO / SAML | ● Yes | ● Yes |
| Native AI tools | ○ — | ○ — |
| Third-party marketplace | ○ — | ○ — |
| Two-way texting | ○ — | ○ — |
| Video messaging | ○ — | ○ — |
| Digital retail workflow | ○ — | ○ — |
| Desking & payments | ○ — | ○ — |
| Credit prequal / soft pull | ○ — | ○ — |
| Inventory syndication | ○ — | ○ — |
| Custom reporting dashboards | ● Yes | ● Yes |
| Call tracking & recording | ○ — | ○ — |
| Spanish-language support | ○ — | ○ — |
| Multi-rooftop management | ● Yes | ● Yes |
Compare more than two?
Build a 2–4 vendor side-by-side and share the URL.
Choose DealerBuilt vs Frazer
Choose DealerBuilt if…
- ▸You run franchise rooftops — this product is designed specifically for that segment.
- ▸Your budget process aligns better with Per rooftop / month pricing.
- ▸You want the longer track record in the dealer tech category.
Choose Frazer if…
- ▸You run independent rooftops — this product is designed specifically for that segment.
- ▸Your budget process aligns better with Tiered pricing.
- ▸You want the longer track record in the dealer tech category.
Quick facts scorecard
| Dimension | DealerBuilt | Frazer | Edge |
|---|---|---|---|
| Track record | — | — | Tie |
| Scale | — | — | — |
| Segment breadth | FRANCHISE | INDEPENDENT | — |
| Integrations listed | 0 | 0 | Tie |
| DMS connectivity | 0 DMSes | 0 DMSes | Tie |