DealerCenter vs AutoStar Fusion

Head-to-head comparison for car dealers evaluating Core Systems. Both vendors are in the same subcategory, so the comparison is apples-to-apples.

Compare DealerCenter with

All-in-one platform for independent dealers

Founded—

HQLos Angeles CA

SegmentINDEPENDENT

PricingTiered

OwnershipPRIVATE

ParentNowcom

Employees—

Web-based DMS for dealers and finance

Founded—

HQ—

SegmentINDEPENDENT

Pricing—

OwnershipPRIVATE

ParentIndependent

Employees—

Website—

What each vendor does

DealerCenter

DealerCenter combines DMS, inventory, CRM and lender access in one platform for independent dealers, operated by Nowcom within the Hankey Group.

AutoStar Fusion

AutoStar Fusion is a comprehensive web-based dealership management system for retail, BHPH, finance and wholesale operations.

Integration kind	DealerCenter	AutoStar Fusion	Overlap

Only DealerCenter (0)

—

Shared integrations (0)

—

Only AutoStar Fusion (0)

—

Feature	DealerCenter	AutoStar Fusion
Mobile app	● Yes	● Yes
Open API / webhooks	● Yes	● Yes
SSO / SAML	● Yes	● Yes
Native AI tools	○ —	○ —
Third-party marketplace	○ —	○ —
Two-way texting	○ —	○ —
Video messaging	○ —	○ —
Digital retail workflow	○ —	○ —
Desking & payments	○ —	○ —
Credit prequal / soft pull	○ —	○ —
Inventory syndication	○ —	○ —
Custom reporting dashboards	● Yes	● Yes
Call tracking & recording	○ —	○ —
Spanish-language support	○ —	○ —
Multi-rooftop management	● Yes	● Yes

Compare more than two?

Build a 2–4 vendor side-by-side and share the URL.

Choose DealerCenter if…

Choose AutoStar Fusion if…

Dimension	DealerCenter	AutoStar Fusion	Edge
Track record	—	—	Tie
Scale	—	—	—
Segment breadth	INDEPENDENT	INDEPENDENT	—
Integrations listed	0	0	Tie
DMS connectivity	0 DMSes	0 DMSes	Tie