DealerRater vs DAS Technology
Head-to-head comparison for car dealers evaluating Marketing & Advertising. Both vendors are in the same subcategory, so the comparison is apples-to-apples.
DealerRater
Dealer review platform with certification
Founded—
HQ—
SegmentBOTH
PricingPer rooftop / month
OwnershipPUBLIC
ParentCars Commerce
Employees—
Websitewww.dealerrater.com
DAS Technology
Customer data and experience platform
Founded—
HQScottsdale AZ
SegmentBOTH
Pricing—
OwnershipPRIVATE
ParentIndependent
Employees—
Websitedigitalairstrike.com
What each vendor does
DealerRater
DealerRater operates one of the largest dealership review communities and syndicates dealer reviews and salesperson profiles across the Cars Commerce network.
DAS Technology
DAS Technology, formerly Digital Air Strike, provides digital response, social media marketing, reputation management and AI chat for dealers through its family of brands including AUTOVATE, LotVantage and 3 Birds.
Integration matrix
| Integration kind | DealerRater | DAS Technology | Overlap |
|---|
Only DealerRater (0)
—
Shared integrations (0)
—
Only DAS Technology (0)
—
Feature checklist
| Feature | DealerRater | DAS Technology |
|---|---|---|
| Mobile app | ● Yes | ● Yes |
| Open API / webhooks | ● Yes | ● Yes |
| SSO / SAML | ● Yes | ● Yes |
| Native AI tools | ● Yes | ○ — |
| Third-party marketplace | ● Yes | ○ — |
| Two-way texting | ● Yes | ● Yes |
| Video messaging | ● Yes | ● Yes |
| Digital retail workflow | ● Yes | ● Yes |
| Desking & payments | ● Yes | ○ — |
| Credit prequal / soft pull | ● Yes | ● Yes |
| Inventory syndication | ● Yes | ● Yes |
| Custom reporting dashboards | ● Yes | ● Yes |
| Call tracking & recording | ● Yes | ● Yes |
| Spanish-language support | ● Yes | ○ — |
| Multi-rooftop management | ● Yes | ● Yes |
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Choose DealerRater vs DAS Technology
Choose DealerRater if…
- ▸You value the stability and disclosure of a publicly traded vendor.
- ▸You want the longer track record in the dealer tech category.
Choose DAS Technology if…
- ▸You prefer a privately held company with direct access to leadership.
- ▸You want the longer track record in the dealer tech category.
Quick facts scorecard
| Dimension | DealerRater | DAS Technology | Edge |
|---|---|---|---|
| Track record | — | — | Tie |
| Scale | — | — | — |
| Segment breadth | BOTH | BOTH | — |
| Integrations listed | 0 | 0 | Tie |
| DMS connectivity | 0 DMSes | 0 DMSes | Tie |