Dealertrack DMS vs Dominion DMS
Head-to-head comparison for car dealers evaluating Core Systems. Both vendors are in the same subcategory, so the comparison is apples-to-apples.
Dealertrack DMS
Open-platform dealer management system
Founded—
HQ—
SegmentBOTH
PricingPer rooftop / month
OwnershipPRIVATE
ParentCox Automotive
Employees—
Websiteus.dealertrack.com
Dominion DMS
Cloud DMS with VUE platform
Founded—
HQNorfolk VA
SegmentFRANCHISE
PricingPer rooftop / month
OwnershipPRIVATE
ParentDominion Enterprises
Employees—
Websitewww.dominiondms.com
What each vendor does
Dealertrack DMS
Dealertrack DMS emphasizes open integration and transparent pricing, serving franchise and independent dealers within the Cox Automotive ecosystem.
Dominion DMS
Dominion DMS delivers VUE, a cloud-core dealer management system with transparent pricing and open API access for franchise dealers.
Integration matrix
| Integration kind | Dealertrack DMS | Dominion DMS | Overlap |
|---|
Only Dealertrack DMS (0)
—
Shared integrations (0)
—
Only Dominion DMS (0)
—
Feature checklist
| Feature | Dealertrack DMS | Dominion DMS |
|---|---|---|
| Mobile app | ● Yes | ● Yes |
| Open API / webhooks | ● Yes | ● Yes |
| SSO / SAML | ● Yes | ● Yes |
| Native AI tools | ○ — | ○ — |
| Third-party marketplace | ○ — | ○ — |
| Two-way texting | ○ — | ○ — |
| Video messaging | ○ — | ○ — |
| Digital retail workflow | ○ — | ○ — |
| Desking & payments | ○ — | ○ — |
| Credit prequal / soft pull | ○ — | ○ — |
| Inventory syndication | ○ — | ○ — |
| Custom reporting dashboards | ● Yes | ● Yes |
| Call tracking & recording | ○ — | ○ — |
| Spanish-language support | ○ — | ○ — |
| Multi-rooftop management | ● Yes | ● Yes |
Compare more than two?
Build a 2–4 vendor side-by-side and share the URL.
Choose Dealertrack DMS vs Dominion DMS
Choose Dealertrack DMS if…
- ▸You need one platform that covers both franchise and independent rooftops.
- ▸You want the longer track record in the dealer tech category.
Choose Dominion DMS if…
- ▸You run franchise rooftops — this product is designed specifically for that segment.
- ▸You want the longer track record in the dealer tech category.
Quick facts scorecard
| Dimension | Dealertrack DMS | Dominion DMS | Edge |
|---|---|---|---|
| Track record | — | — | Tie |
| Scale | — | — | — |
| Segment breadth | BOTH | FRANCHISE | — |
| Integrations listed | 0 | 0 | Tie |
| DMS connectivity | 0 DMSes | 0 DMSes | Tie |