Digital Dealership System vs ProLogic ITS

Head-to-head comparison for car dealers evaluating Core Systems. Both vendors are in the same subcategory, so the comparison is apples-to-apples.

Compare Digital Dealership System with

Digital menu boards and DMS tools

Founded—

HQ—

SegmentBOTH

Pricing—

OwnershipPRIVATE

ParentIndependent

Employees—

Website—

Dealer management system

Founded—

HQ—

SegmentBOTH

Pricing—

OwnershipPRIVATE

ParentIndependent

Employees—

Website—

What each vendor does

Digital Dealership System

Digital Dealership System provides digital signage, menu boards and dealership management tools for auto retailers.

ProLogic ITS

ProLogic ITS provides a dealer management system covering sales, service, parts and accounting for auto dealers.

Integration kind	Digital Dealership System	ProLogic ITS	Overlap

Only Digital Dealership System (0)

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Shared integrations (0)

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Only ProLogic ITS (0)

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Feature	Digital Dealership System	ProLogic ITS
Mobile app	● Yes	● Yes
Open API / webhooks	● Yes	● Yes
SSO / SAML	● Yes	● Yes
Native AI tools	○ —	○ —
Third-party marketplace	○ —	○ —
Two-way texting	○ —	○ —
Video messaging	○ —	○ —
Digital retail workflow	○ —	○ —
Desking & payments	○ —	○ —
Credit prequal / soft pull	○ —	○ —
Inventory syndication	○ —	○ —
Custom reporting dashboards	● Yes	● Yes
Call tracking & recording	○ —	○ —
Spanish-language support	○ —	○ —
Multi-rooftop management	● Yes	● Yes

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Choose Digital Dealership System if…

Choose ProLogic ITS if…

Dimension	Digital Dealership System	ProLogic ITS	Edge
Track record	—	—	Tie
Scale	—	—	—
Segment breadth	BOTH	BOTH	—
Integrations listed	0	0	Tie
DMS connectivity	0 DMSes	0 DMSes	Tie