Digital Dealership System vs Reynolds and Reynolds
Head-to-head comparison for car dealers evaluating Core Systems. Both vendors are in the same subcategory, so the comparison is apples-to-apples.
Digital Dealership System
Digital menu boards and DMS tools
Founded—
HQ—
SegmentBOTH
Pricing—
OwnershipPRIVATE
ParentIndependent
Employees—
Website—
Reynolds and Reynolds
Integrated DMS and retail management system
Founded1866
HQDayton OH
SegmentFRANCHISE
PricingPer rooftop / month
OwnershipPRIVATE
ParentIndependent
Employees—
Websitewww.reyrey.com
What each vendor does
Digital Dealership System
Digital Dealership System provides digital signage, menu boards and dealership management tools for auto retailers.
Reynolds and Reynolds
Reynolds and Reynolds offers the ERA and POWER dealer management systems with a tightly integrated Retail Management System philosophy and in-house product suite.
Integration matrix
| Integration kind | Digital Dealership System | Reynolds and Reynolds | Overlap |
|---|
Only Digital Dealership System (0)
—
Shared integrations (0)
—
Only Reynolds and Reynolds (0)
—
Feature checklist
| Feature | Digital Dealership System | Reynolds and Reynolds |
|---|---|---|
| Mobile app | ● Yes | ● Yes |
| Open API / webhooks | ● Yes | ● Yes |
| SSO / SAML | ● Yes | ● Yes |
| Native AI tools | ○ — | ○ — |
| Third-party marketplace | ○ — | ○ — |
| Two-way texting | ○ — | ○ — |
| Video messaging | ○ — | ○ — |
| Digital retail workflow | ○ — | ○ — |
| Desking & payments | ○ — | ○ — |
| Credit prequal / soft pull | ○ — | ○ — |
| Inventory syndication | ○ — | ○ — |
| Custom reporting dashboards | ● Yes | ● Yes |
| Call tracking & recording | ○ — | ○ — |
| Spanish-language support | ○ — | ○ — |
| Multi-rooftop management | ● Yes | ● Yes |
Compare more than two?
Build a 2–4 vendor side-by-side and share the URL.
Choose Digital Dealership System vs Reynolds and Reynolds
Choose Digital Dealership System if…
- ▸You need one platform that covers both franchise and independent rooftops.
- ▸You want the longer track record in the dealer tech category.
Choose Reynolds and Reynolds if…
- ▸You run franchise rooftops — this product is designed specifically for that segment.
- ▸You want the longer track record in the dealer tech category.
Quick facts scorecard
| Dimension | Digital Dealership System | Reynolds and Reynolds | Edge |
|---|---|---|---|
| Track record | — | 1866 | B |
| Scale | — | — | — |
| Segment breadth | BOTH | FRANCHISE | — |
| Integrations listed | 0 | 0 | Tie |
| DMS connectivity | 0 DMSes | 0 DMSes | Tie |