Digital Dealership System vs Tekion
Head-to-head comparison for car dealers evaluating Core Systems. Both vendors are in the same subcategory, so the comparison is apples-to-apples.
Digital Dealership System
Digital menu boards and DMS tools
Founded—
HQ—
SegmentBOTH
Pricing—
OwnershipPRIVATE
ParentIndependent
Employees—
Website—
Tekion
Cloud-native automotive retail platform
Founded2016
HQPleasanton CA
SegmentFRANCHISE
PricingPer rooftop / month
OwnershipPRIVATE
ParentIndependent
Employees—
Websitetekion.com
What each vendor does
Digital Dealership System
Digital Dealership System provides digital signage, menu boards and dealership management tools for auto retailers.
Tekion
Tekion's Automotive Retail Cloud is a born-in-the-cloud DMS with modern APIs, connecting sales, service, accounting and CRM on a single platform.
Integration matrix
| Integration kind | Digital Dealership System | Tekion | Overlap |
|---|---|---|---|
| dms | — | Self | None |
Only Digital Dealership System (0)
—
Shared integrations (0)
—
Only Tekion (1)
Self
Feature checklist
| Feature | Digital Dealership System | Tekion |
|---|---|---|
| Mobile app | ● Yes | ● Yes |
| Open API / webhooks | ● Yes | ● Yes |
| SSO / SAML | ● Yes | ● Yes |
| Native AI tools | ○ — | ○ — |
| Third-party marketplace | ○ — | ○ — |
| Two-way texting | ○ — | ○ — |
| Video messaging | ○ — | ○ — |
| Digital retail workflow | ○ — | ○ — |
| Desking & payments | ○ — | ○ — |
| Credit prequal / soft pull | ○ — | ○ — |
| Inventory syndication | ○ — | ○ — |
| Custom reporting dashboards | ● Yes | ● Yes |
| Call tracking & recording | ○ — | ○ — |
| Spanish-language support | ○ — | ○ — |
| Multi-rooftop management | ● Yes | ● Yes |
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Choose Digital Dealership System vs Tekion
Choose Digital Dealership System if…
- ▸You need one platform that covers both franchise and independent rooftops.
- ▸You want the longer track record in the dealer tech category.
Choose Tekion if…
- ▸You run franchise rooftops — this product is designed specifically for that segment.
- ▸You want the longer track record in the dealer tech category.
- ▸You need broad DMS connectivity — this vendor lists 1 DMS integration.
Quick facts scorecard
| Dimension | Digital Dealership System | Tekion | Edge |
|---|---|---|---|
| Track record | — | 2016 | B |
| Scale | — | — | — |
| Segment breadth | BOTH | FRANCHISE | — |
| Integrations listed | 0 | 1 | B |
| DMS connectivity | 0 DMSes | 1 DMS | B |