Frazer vs AutoManager

Head-to-head comparison for car dealers evaluating Core Systems. Both vendors are in the same subcategory, so the comparison is apples-to-apples.

Compare Frazer with

Used car dealer software standard

Founded—

HQ—

SegmentINDEPENDENT

PricingTiered

OwnershipPRIVATE

ParentIndependent

Employees—

Website—

DeskManager DMS and WebManager

Founded—

HQLos Angeles CA

SegmentINDEPENDENT

PricingTiered

OwnershipPRIVATE

ParentIndependent

Employees—

What each vendor does

Frazer

Frazer provides low-cost, widely adopted DMS software for independent used car dealers, covering inventory, forms, accounting and BHPH.

AutoManager

AutoManager provides DeskManager DMS, website tools and inventory marketing for independent dealers nationwide.

Integration kind	Frazer	AutoManager	Overlap

Only Frazer (0)

—

Shared integrations (0)

—

Only AutoManager (0)

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Feature	Frazer	AutoManager
Mobile app	● Yes	● Yes
Open API / webhooks	● Yes	● Yes
SSO / SAML	● Yes	● Yes
Native AI tools	○ —	○ —
Third-party marketplace	○ —	○ —
Two-way texting	○ —	○ —
Video messaging	○ —	○ —
Digital retail workflow	○ —	○ —
Desking & payments	○ —	○ —
Credit prequal / soft pull	○ —	○ —
Inventory syndication	○ —	○ —
Custom reporting dashboards	● Yes	● Yes
Call tracking & recording	○ —	○ —
Spanish-language support	○ —	○ —
Multi-rooftop management	● Yes	● Yes

Compare more than two?

Build a 2–4 vendor side-by-side and share the URL.

Choose Frazer if…

Choose AutoManager if…

Dimension	Frazer	AutoManager	Edge
Track record	—	—	Tie
Scale	—	—	—
Segment breadth	INDEPENDENT	INDEPENDENT	—
Integrations listed	0	0	Tie
DMS connectivity	0 DMSes	0 DMSes	Tie