Fullpath vs Clarivoy
Head-to-head comparison for car dealers evaluating Customer Data & CRM. Both vendors are in the same subcategory, so the comparison is apples-to-apples.
Fullpath
Customer data platform for dealerships
Founded—
HQ—
SegmentBOTH
PricingPer rooftop / month
OwnershipPRIVATE
ParentIndependent
Employees—
Websitewww.fullpath.com
Clarivoy
Multi-touch sales attribution and identity
Founded2009
HQColumbus OH
SegmentBOTH
Pricing—
OwnershipPRIVATE
ParentIndependent
Employees—
Websitewww.clarivoy.com
What each vendor does
Fullpath
Fullpath unifies dealership data sources into a CDP and activates audiences across marketing channels, adding AI-generated engagement on top of unified profiles.
Clarivoy
Clarivoy is an independent multi-touch sales attribution and identity resolution platform for automotive marketers, dealers and OEMs that measures which ads drive vehicle sales across channels and devices.
Integration matrix
| Integration kind | Fullpath | Clarivoy | Overlap |
|---|---|---|---|
| crm | DealerSocket, Elead, VinSolutions | — | None |
Only Fullpath (3)
DealerSocket, Elead, VinSolutions
Shared integrations (0)
—
Only Clarivoy (0)
—
Feature checklist
| Feature | Fullpath | Clarivoy |
|---|---|---|
| Mobile app | ● Yes | ● Yes |
| Open API / webhooks | ● Yes | ● Yes |
| SSO / SAML | ● Yes | ● Yes |
| Native AI tools | ○ — | ○ — |
| Third-party marketplace | ○ — | ○ — |
| Two-way texting | ● Yes | ● Yes |
| Video messaging | ● Yes | ● Yes |
| Digital retail workflow | ● Yes | ● Yes |
| Desking & payments | ○ — | ○ — |
| Credit prequal / soft pull | ● Yes | ● Yes |
| Inventory syndication | ○ — | ○ — |
| Custom reporting dashboards | ● Yes | ● Yes |
| Call tracking & recording | ● Yes | ● Yes |
| Spanish-language support | ○ — | ○ — |
| Multi-rooftop management | ● Yes | ● Yes |
Compare more than two?
Build a 2–4 vendor side-by-side and share the URL.
Choose Fullpath vs Clarivoy
Choose Fullpath if…
- ▸You want the longer track record in the dealer tech category.
Choose Clarivoy if…
- ▸You want the longer track record in the dealer tech category.
Quick facts scorecard
| Dimension | Fullpath | Clarivoy | Edge |
|---|---|---|---|
| Track record | — | 2009 | B |
| Scale | — | — | — |
| Segment breadth | BOTH | BOTH | — |
| Integrations listed | 3 | 0 | A |
| DMS connectivity | 0 DMSes | 0 DMSes | Tie |