Fullpath vs Client Command
Head-to-head comparison for car dealers evaluating Customer Data & CRM. Both vendors are in the same subcategory, so the comparison is apples-to-apples.
Fullpath
Customer data platform for dealerships
Founded—
HQ—
SegmentBOTH
PricingPer rooftop / month
OwnershipPRIVATE
ParentIndependent
Employees—
Websitewww.fullpath.com
Client Command
Active shopper data and conquest marketing
Founded1999
HQCumming GA
SegmentBOTH
Pricing—
OwnershipPRIVATE
ParentIndependent
Employees—
Websitewww.clientcommand.com
What each vendor does
Fullpath
Fullpath unifies dealership data sources into a CDP and activates audiences across marketing channels, adding AI-generated engagement on top of unified profiles.
Client Command
Client Command operates the patented Active Shopper Network, providing identity-level, real-time in-market shopper intent data and omnichannel marketing automation for dealers.
Integration matrix
| Integration kind | Fullpath | Client Command | Overlap |
|---|---|---|---|
| crm | DealerSocket, Elead, VinSolutions | — | None |
Only Fullpath (3)
DealerSocket, Elead, VinSolutions
Shared integrations (0)
—
Only Client Command (0)
—
Feature checklist
| Feature | Fullpath | Client Command |
|---|---|---|
| Mobile app | ● Yes | ● Yes |
| Open API / webhooks | ● Yes | ● Yes |
| SSO / SAML | ● Yes | ● Yes |
| Native AI tools | ○ — | ○ — |
| Third-party marketplace | ○ — | ○ — |
| Two-way texting | ● Yes | ● Yes |
| Video messaging | ● Yes | ● Yes |
| Digital retail workflow | ● Yes | ● Yes |
| Desking & payments | ○ — | ○ — |
| Credit prequal / soft pull | ● Yes | ● Yes |
| Inventory syndication | ○ — | ○ — |
| Custom reporting dashboards | ● Yes | ● Yes |
| Call tracking & recording | ● Yes | ● Yes |
| Spanish-language support | ○ — | ○ — |
| Multi-rooftop management | ● Yes | ● Yes |
Compare more than two?
Build a 2–4 vendor side-by-side and share the URL.
Choose Fullpath vs Client Command
Choose Fullpath if…
- ▸You want the longer track record in the dealer tech category.
Choose Client Command if…
- ▸You want the longer track record in the dealer tech category.
Quick facts scorecard
| Dimension | Fullpath | Client Command | Edge |
|---|---|---|---|
| Track record | — | 1999 | B |
| Scale | — | — | — |
| Segment breadth | BOTH | BOTH | — |
| Integrations listed | 3 | 0 | A |
| DMS connectivity | 0 DMSes | 0 DMSes | Tie |