HomeNet Automotive vs DealersLink
Head-to-head comparison for car dealers evaluating Inventory & Pricing. Both vendors are in the same subcategory, so the comparison is apples-to-apples.
HomeNet Automotive
Inventory merchandising and syndication
Founded—
HQ—
SegmentBOTH
PricingPer rooftop / month
OwnershipPRIVATE
ParentCox Automotive
Employees—
Website—
DealersLink
Inventory management with dealer-to-dealer marketplace
Founded—
HQBroomfield CO
SegmentBOTH
PricingPer rooftop / month
OwnershipPRIVATE
ParentIndependent
Employees—
Websitewww.dealerslink.com
What each vendor does
HomeNet Automotive
HomeNet's IOL platform manages vehicle data, photos and descriptions and syndicates listings across marketplaces, serving as the merchandising pipe for thousands of dealers.
DealersLink
DealersLink combines inventory management, appraisal and merchandising with a wholesale dealer-to-dealer marketplace, serving franchise and independent stores.
Integration matrix
| Integration kind | HomeNet Automotive | DealersLink | Overlap |
|---|---|---|---|
| dms | CDK, Dealertrack, Reynolds | — | None |
Only HomeNet Automotive (3)
CDK, Dealertrack, Reynolds
Shared integrations (0)
—
Only DealersLink (0)
—
Feature checklist
| Feature | HomeNet Automotive | DealersLink |
|---|---|---|
| Mobile app | ● Yes | ● Yes |
| Open API / webhooks | ● Yes | ● Yes |
| SSO / SAML | ● Yes | ● Yes |
| Native AI tools | ○ — | ○ — |
| Third-party marketplace | ○ — | ○ — |
| Two-way texting | ○ — | ○ — |
| Video messaging | ○ — | ○ — |
| Digital retail workflow | ○ — | ○ — |
| Desking & payments | ○ — | ○ — |
| Credit prequal / soft pull | ○ — | ○ — |
| Inventory syndication | ● Yes | ● Yes |
| Custom reporting dashboards | ● Yes | ● Yes |
| Call tracking & recording | ○ — | ○ — |
| Spanish-language support | ○ — | ○ — |
| Multi-rooftop management | ● Yes | ● Yes |
Compare more than two?
Build a 2–4 vendor side-by-side and share the URL.
Choose HomeNet Automotive vs DealersLink
Choose HomeNet Automotive if…
- ▸You want the longer track record in the dealer tech category.
- ▸You need broad DMS connectivity — this vendor lists 3 DMS integrations.
Choose DealersLink if…
- ▸You want the longer track record in the dealer tech category.
Quick facts scorecard
| Dimension | HomeNet Automotive | DealersLink | Edge |
|---|---|---|---|
| Track record | — | — | Tie |
| Scale | — | — | — |
| Segment breadth | BOTH | BOTH | — |
| Integrations listed | 3 | 0 | A |
| DMS connectivity | 3 DMSes | 0 DMSes | A |