Lotlinx vs Dealers United
Head-to-head comparison for car dealers evaluating Marketing & Advertising. Both vendors are in the same subcategory, so the comparison is apples-to-apples.
Lotlinx
VIN-level inventory advertising
Founded—
HQ—
SegmentBOTH
PricingUsage-based
OwnershipPRIVATE
ParentIndependent
Employees—
Websitewww.lotlinx.com
Dealers United
Social advertising for dealers
Founded—
HQSarasota FL
SegmentBOTH
Pricing—
OwnershipPRIVATE
ParentIndependent
Employees—
Website—
What each vendor does
Lotlinx
Lotlinx applies machine learning to advertise individual VINs where they need exposure, managing markdown risk and days-on-lot at the unit level.
Dealers United
Dealers United is an automotive social advertising company specializing in Meta inventory advertising and audience targeting for dealers.
Integration matrix
| Integration kind | Lotlinx | Dealers United | Overlap |
|---|
Only Lotlinx (0)
—
Shared integrations (0)
—
Only Dealers United (0)
—
Feature checklist
| Feature | Lotlinx | Dealers United |
|---|---|---|
| Mobile app | ● Yes | ● Yes |
| Open API / webhooks | ● Yes | ● Yes |
| SSO / SAML | ● Yes | ● Yes |
| Native AI tools | ○ — | ○ — |
| Third-party marketplace | ○ — | ○ — |
| Two-way texting | ● Yes | ● Yes |
| Video messaging | ● Yes | ● Yes |
| Digital retail workflow | ● Yes | ● Yes |
| Desking & payments | ○ — | ○ — |
| Credit prequal / soft pull | ● Yes | ● Yes |
| Inventory syndication | ● Yes | ● Yes |
| Custom reporting dashboards | ● Yes | ● Yes |
| Call tracking & recording | ● Yes | ● Yes |
| Spanish-language support | ○ — | ○ — |
| Multi-rooftop management | ● Yes | ● Yes |
Compare more than two?
Build a 2–4 vendor side-by-side and share the URL.
Choose Lotlinx vs Dealers United
Choose Lotlinx if…
- ▸You want the longer track record in the dealer tech category.
Choose Dealers United if…
- ▸You want the longer track record in the dealer tech category.
Quick facts scorecard
| Dimension | Lotlinx | Dealers United | Edge |
|---|---|---|---|
| Track record | — | — | Tie |
| Scale | — | — | — |
| Segment breadth | BOTH | BOTH | — |
| Integrations listed | 0 | 0 | Tie |
| DMS connectivity | 0 DMSes | 0 DMSes | Tie |