Naked Lime vs Mudd Advertising
Head-to-head comparison for car dealers evaluating Marketing & Advertising. Both vendors are in the same subcategory, so the comparison is apples-to-apples.
Naked Lime
Dealer marketing and web services
Founded2011
HQDayton OH
SegmentFRANCHISE
Pricing—
OwnershipPRIVATE
ParentReynolds and Reynolds
Employees—
Websitewww.nakedlime.com
Mudd Advertising
Full-service automotive ad agency
Founded1981
HQCedar Falls IA
SegmentBOTH
Pricing—
OwnershipPRIVATE
ParentIndependent
Employees—
Website—
What each vendor does
Naked Lime
Naked Lime is the automotive marketing and web services brand of Reynolds and Reynolds offering digital advertising, email, social, paid search and Google Business Profile management tied to the Reynolds ecosystem.
Mudd Advertising
Mudd Advertising is a large privately held retail automotive advertising agency offering TV, radio, direct mail, digital and point-of-sale, serving thousands of dealers.
Integration matrix
| Integration kind | Naked Lime | Mudd Advertising | Overlap |
|---|---|---|---|
| dms | Reynolds | — | None |
Only Naked Lime (1)
Reynolds
Shared integrations (0)
—
Only Mudd Advertising (0)
—
Feature checklist
| Feature | Naked Lime | Mudd Advertising |
|---|---|---|
| Mobile app | ● Yes | ● Yes |
| Open API / webhooks | ● Yes | ● Yes |
| SSO / SAML | ● Yes | ● Yes |
| Native AI tools | ○ — | ○ — |
| Third-party marketplace | ○ — | ○ — |
| Two-way texting | ● Yes | ● Yes |
| Video messaging | ● Yes | ● Yes |
| Digital retail workflow | ● Yes | ● Yes |
| Desking & payments | ○ — | ○ — |
| Credit prequal / soft pull | ● Yes | ● Yes |
| Inventory syndication | ● Yes | ● Yes |
| Custom reporting dashboards | ● Yes | ● Yes |
| Call tracking & recording | ● Yes | ● Yes |
| Spanish-language support | ○ — | ○ — |
| Multi-rooftop management | ● Yes | ● Yes |
Compare more than two?
Build a 2–4 vendor side-by-side and share the URL.
Choose Naked Lime vs Mudd Advertising
Choose Naked Lime if…
- ▸You run franchise rooftops — this product is designed specifically for that segment.
- ▸You need broad DMS connectivity — this vendor lists 1 DMS integration.
Choose Mudd Advertising if…
- ▸You need one platform that covers both franchise and independent rooftops.
- ▸You want the longer track record in the dealer tech category.
Quick facts scorecard
| Dimension | Naked Lime | Mudd Advertising | Edge |
|---|---|---|---|
| Track record | 2011 | 1981 | B |
| Scale | — | — | — |
| Segment breadth | FRANCHISE | BOTH | — |
| Integrations listed | 1 | 0 | A |
| DMS connectivity | 1 DMS | 0 DMSes | A |