Naked Lime vs Reunion Marketing
Head-to-head comparison for car dealers evaluating Marketing & Advertising. Both vendors are in the same subcategory, so the comparison is apples-to-apples.
Naked Lime
Dealer marketing and web services
Founded2011
HQDayton OH
SegmentFRANCHISE
Pricing—
OwnershipPRIVATE
ParentReynolds and Reynolds
Employees—
Websitewww.nakedlime.com
Reunion Marketing
SEO and paid media for dealerships
Founded2015
HQRaleigh NC
SegmentBOTH
Pricing—
OwnershipPRIVATE
ParentIndependent
Employees—
Websitewww.reunionmarketing.com
What each vendor does
Naked Lime
Naked Lime is the automotive marketing and web services brand of Reynolds and Reynolds offering digital advertising, email, social, paid search and Google Business Profile management tied to the Reynolds ecosystem.
Reunion Marketing
Reunion Marketing is an automotive digital marketing agency specializing in SEO through its proprietary KeyLift methodology, paid search, social and video advertising, with a focus on client data ownership.
Integration matrix
| Integration kind | Naked Lime | Reunion Marketing | Overlap |
|---|---|---|---|
| dms | Reynolds | — | None |
Only Naked Lime (1)
Reynolds
Shared integrations (0)
—
Only Reunion Marketing (0)
—
Feature checklist
| Feature | Naked Lime | Reunion Marketing |
|---|---|---|
| Mobile app | ● Yes | ● Yes |
| Open API / webhooks | ● Yes | ● Yes |
| SSO / SAML | ● Yes | ● Yes |
| Native AI tools | ○ — | ○ — |
| Third-party marketplace | ○ — | ○ — |
| Two-way texting | ● Yes | ● Yes |
| Video messaging | ● Yes | ● Yes |
| Digital retail workflow | ● Yes | ● Yes |
| Desking & payments | ○ — | ○ — |
| Credit prequal / soft pull | ● Yes | ● Yes |
| Inventory syndication | ● Yes | ● Yes |
| Custom reporting dashboards | ● Yes | ● Yes |
| Call tracking & recording | ● Yes | ● Yes |
| Spanish-language support | ○ — | ○ — |
| Multi-rooftop management | ● Yes | ● Yes |
Compare more than two?
Build a 2–4 vendor side-by-side and share the URL.
Choose Naked Lime vs Reunion Marketing
Choose Naked Lime if…
- ▸You run franchise rooftops — this product is designed specifically for that segment.
- ▸You want the longer track record in the dealer tech category.
- ▸You need broad DMS connectivity — this vendor lists 1 DMS integration.
Choose Reunion Marketing if…
- ▸You need one platform that covers both franchise and independent rooftops.
Quick facts scorecard
| Dimension | Naked Lime | Reunion Marketing | Edge |
|---|---|---|---|
| Track record | 2011 | 2015 | A |
| Scale | — | — | — |
| Segment breadth | FRANCHISE | BOTH | — |
| Integrations listed | 1 | 0 | A |
| DMS connectivity | 1 DMS | 0 DMSes | A |