Naked Lime vs sMedia
Head-to-head comparison for car dealers evaluating Marketing & Advertising. Both vendors are in the same subcategory, so the comparison is apples-to-apples.
Naked Lime
Dealer marketing and web services
Founded2011
HQDayton OH
SegmentFRANCHISE
Pricing—
OwnershipPRIVATE
ParentReynolds and Reynolds
Employees—
Websitewww.nakedlime.com
sMedia
Digital advertising and attribution
Founded2011
HQRegina SK
SegmentBOTH
Pricing—
OwnershipPRIVATE
ParentIndependent
Employees—
Website—
What each vendor does
Naked Lime
Naked Lime is the automotive marketing and web services brand of Reynolds and Reynolds offering digital advertising, email, social, paid search and Google Business Profile management tied to the Reynolds ecosystem.
sMedia
sMedia is a digital advertising and attribution technology company that drives qualified shoppers to vehicle detail pages for auto, powersports, marine and RV dealers.
Integration matrix
| Integration kind | Naked Lime | sMedia | Overlap |
|---|---|---|---|
| dms | Reynolds | — | None |
Only Naked Lime (1)
Reynolds
Shared integrations (0)
—
Only sMedia (0)
—
Feature checklist
| Feature | Naked Lime | sMedia |
|---|---|---|
| Mobile app | ● Yes | ● Yes |
| Open API / webhooks | ● Yes | ● Yes |
| SSO / SAML | ● Yes | ● Yes |
| Native AI tools | ○ — | ○ — |
| Third-party marketplace | ○ — | ○ — |
| Two-way texting | ● Yes | ● Yes |
| Video messaging | ● Yes | ● Yes |
| Digital retail workflow | ● Yes | ● Yes |
| Desking & payments | ○ — | ○ — |
| Credit prequal / soft pull | ● Yes | ● Yes |
| Inventory syndication | ● Yes | ● Yes |
| Custom reporting dashboards | ● Yes | ● Yes |
| Call tracking & recording | ● Yes | ● Yes |
| Spanish-language support | ○ — | ○ — |
| Multi-rooftop management | ● Yes | ● Yes |
Compare more than two?
Build a 2–4 vendor side-by-side and share the URL.
Choose Naked Lime vs sMedia
Choose Naked Lime if…
- ▸You run franchise rooftops — this product is designed specifically for that segment.
- ▸You need broad DMS connectivity — this vendor lists 1 DMS integration.
Choose sMedia if…
- ▸You need one platform that covers both franchise and independent rooftops.
Quick facts scorecard
| Dimension | Naked Lime | sMedia | Edge |
|---|---|---|---|
| Track record | 2011 | 2011 | Tie |
| Scale | — | — | — |
| Segment breadth | FRANCHISE | BOTH | — |
| Integrations listed | 1 | 0 | A |
| DMS connectivity | 1 DMS | 0 DMSes | A |