Naked Lime vs Stream Companies
Head-to-head comparison for car dealers evaluating Marketing & Advertising. Both vendors are in the same subcategory, so the comparison is apples-to-apples.
Naked Lime
Dealer marketing and web services
Founded2011
HQDayton OH
SegmentFRANCHISE
Pricing—
OwnershipPRIVATE
ParentReynolds and Reynolds
Employees—
Websitewww.nakedlime.com
Stream Companies
Full-funnel dealer agency.
Founded1999
HQMalvern, PA
SegmentBOTH
PricingManaged % of spend
OwnershipPRIVATE
ParentIndependent
Employees200-500
Websitestreamcompanies.com
What each vendor does
Naked Lime
Naked Lime is the automotive marketing and web services brand of Reynolds and Reynolds offering digital advertising, email, social, paid search and Google Business Profile management tied to the Reynolds ecosystem.
Stream Companies
Media and creative agency with an in-house adtech stack.
Notable customers
Naked Lime
None listed
Stream Companies
Regional groups
Integration matrix
| Integration kind | Naked Lime | Stream Companies | Overlap |
|---|---|---|---|
| crm | — | VinSolutions | None |
| dms | Reynolds | — | None |
Only Naked Lime (1)
Reynolds
Shared integrations (0)
—
Only Stream Companies (1)
VinSolutions
Feature checklist
| Feature | Naked Lime | Stream Companies |
|---|---|---|
| Mobile app | ● Yes | ● Yes |
| Open API / webhooks | ● Yes | ● Yes |
| SSO / SAML | ● Yes | ● Yes |
| Native AI tools | ○ — | ○ — |
| Third-party marketplace | ○ — | ○ — |
| Two-way texting | ● Yes | ● Yes |
| Video messaging | ● Yes | ● Yes |
| Digital retail workflow | ● Yes | ● Yes |
| Desking & payments | ○ — | ○ — |
| Credit prequal / soft pull | ● Yes | ● Yes |
| Inventory syndication | ● Yes | ● Yes |
| Custom reporting dashboards | ● Yes | ● Yes |
| Call tracking & recording | ● Yes | ● Yes |
| Spanish-language support | ○ — | ○ — |
| Multi-rooftop management | ● Yes | ● Yes |
Compare more than two?
Build a 2–4 vendor side-by-side and share the URL.
Choose Naked Lime vs Stream Companies
Choose Naked Lime if…
- ▸You run franchise rooftops — this product is designed specifically for that segment.
- ▸You need broad DMS connectivity — this vendor lists 1 DMS integration.
Choose Stream Companies if…
- ▸You need one platform that covers both franchise and independent rooftops.
- ▸You want the longer track record in the dealer tech category.
- ▸You want more reference proof points from named dealer groups.
Quick facts scorecard
| Dimension | Naked Lime | Stream Companies | Edge |
|---|---|---|---|
| Track record | 2011 | 1999 | B |
| Scale | — | 200-500 | — |
| Segment breadth | FRANCHISE | BOTH | — |
| Integrations listed | 1 | 1 | Tie |
| DMS connectivity | 1 DMS | 0 DMSes | A |