Naked Lime vs Stream Companies
Head-to-head comparison for car dealers evaluating Marketing & Advertising. Both vendors are in the same subcategory, so the comparison is apples-to-apples.
Naked Lime
Dealer marketing and web services
Founded2011
HQDayton OH
SegmentFRANCHISE
Pricing—
OwnershipPRIVATE
ParentReynolds and Reynolds
Employees—
Websitewww.nakedlime.com
Stream Companies
Tech-enabled integrated ad agency
Founded1996
HQWest Chester PA
SegmentBOTH
Pricing—
OwnershipPE
ParentSverica Capital Partners
Employees201-500
Websitewww.streamcompanies.com
What each vendor does
Naked Lime
Naked Lime is the automotive marketing and web services brand of Reynolds and Reynolds offering digital advertising, email, social, paid search and Google Business Profile management tied to the Reynolds ecosystem.
Stream Companies
Stream Companies is a full-service, tech-enabled advertising agency serving automotive with performance marketing, creative, media buying, proprietary Adnomics analytics and the FullThrottle platform.
Integration matrix
| Integration kind | Naked Lime | Stream Companies | Overlap |
|---|---|---|---|
| dms | Reynolds | — | None |
Only Naked Lime (1)
Reynolds
Shared integrations (0)
—
Only Stream Companies (0)
—
Feature checklist
| Feature | Naked Lime | Stream Companies |
|---|---|---|
| Mobile app | ● Yes | ● Yes |
| Open API / webhooks | ● Yes | ● Yes |
| SSO / SAML | ● Yes | ● Yes |
| Native AI tools | ○ — | ○ — |
| Third-party marketplace | ○ — | ○ — |
| Two-way texting | ● Yes | ● Yes |
| Video messaging | ● Yes | ● Yes |
| Digital retail workflow | ● Yes | ● Yes |
| Desking & payments | ○ — | ○ — |
| Credit prequal / soft pull | ● Yes | ● Yes |
| Inventory syndication | ● Yes | ● Yes |
| Custom reporting dashboards | ● Yes | ● Yes |
| Call tracking & recording | ● Yes | ● Yes |
| Spanish-language support | ○ — | ○ — |
| Multi-rooftop management | ● Yes | ● Yes |
Compare more than two?
Build a 2–4 vendor side-by-side and share the URL.
Choose Naked Lime vs Stream Companies
Choose Naked Lime if…
- ▸You run franchise rooftops — this product is designed specifically for that segment.
- ▸You want a founder-led vendor without PE roll-up risk.
- ▸You need broad DMS connectivity — this vendor lists 1 DMS integration.
Choose Stream Companies if…
- ▸You need one platform that covers both franchise and independent rooftops.
- ▸You want the longer track record in the dealer tech category.
Quick facts scorecard
| Dimension | Naked Lime | Stream Companies | Edge |
|---|---|---|---|
| Track record | 2011 | 1996 | B |
| Scale | — | 201-500 | — |
| Segment breadth | FRANCHISE | BOTH | — |
| Integrations listed | 1 | 0 | A |
| DMS connectivity | 1 DMS | 0 DMSes | A |