ProMax vs DealerMine CRM
Head-to-head comparison for car dealers evaluating Customer Data & CRM. Both vendors are in the same subcategory, so the comparison is apples-to-apples.
ProMax
CRM and desking with subprime strength
Founded—
HQ—
SegmentBOTH
PricingPer rooftop / month
OwnershipPRIVATE
ParentIndependent
Employees—
Website—
DealerMine CRM
Sales and service CRM for dealers
Founded—
HQSaint John NB
SegmentFRANCHISE
Pricing—
OwnershipPE
ParentQuorum Information Technologies
Employees—
Website—
What each vendor does
ProMax
ProMax combines CRM, desking and lender tools with particular depth in special finance workflows for franchise and independent dealers.
DealerMine CRM
DealerMine CRM is a sales and service CRM with BDC tooling and appointment setting for franchise dealers, part of Quorum Information Technologies.
Integration matrix
| Integration kind | ProMax | DealerMine CRM | Overlap |
|---|
Only ProMax (0)
—
Shared integrations (0)
—
Only DealerMine CRM (0)
—
Feature checklist
| Feature | ProMax | DealerMine CRM |
|---|---|---|
| Mobile app | ● Yes | ● Yes |
| Open API / webhooks | ● Yes | ● Yes |
| SSO / SAML | ● Yes | ● Yes |
| Native AI tools | ○ — | ○ — |
| Third-party marketplace | ○ — | ○ — |
| Two-way texting | ● Yes | ● Yes |
| Video messaging | ● Yes | ● Yes |
| Digital retail workflow | ● Yes | ● Yes |
| Desking & payments | ○ — | ○ — |
| Credit prequal / soft pull | ● Yes | ● Yes |
| Inventory syndication | ○ — | ○ — |
| Custom reporting dashboards | ● Yes | ● Yes |
| Call tracking & recording | ● Yes | ● Yes |
| Spanish-language support | ○ — | ○ — |
| Multi-rooftop management | ● Yes | ● Yes |
Compare more than two?
Build a 2–4 vendor side-by-side and share the URL.
Choose ProMax vs DealerMine CRM
Choose ProMax if…
- ▸You need one platform that covers both franchise and independent rooftops.
- ▸You want a founder-led vendor without PE roll-up risk.
- ▸You want the longer track record in the dealer tech category.
Choose DealerMine CRM if…
- ▸You run franchise rooftops — this product is designed specifically for that segment.
- ▸You want the longer track record in the dealer tech category.
Quick facts scorecard
| Dimension | ProMax | DealerMine CRM | Edge |
|---|---|---|---|
| Track record | — | — | Tie |
| Scale | — | — | — |
| Segment breadth | BOTH | FRANCHISE | — |
| Integrations listed | 0 | 0 | Tie |
| DMS connectivity | 0 DMSes | 0 DMSes | Tie |