ProMax vs DealerPeak

Head-to-head comparison for car dealers evaluating Customer Data & CRM. Both vendors are in the same subcategory, so the comparison is apples-to-apples.

Compare ProMax with

ProMax

CRM and desking with subprime strength

Founded—

HQ—

SegmentBOTH

PricingPer rooftop / month

OwnershipPRIVATE

ParentIndependent

Employees—

Website—

DealerPeak

CRM built for auto dealer groups

Founded1999

HQ—

SegmentBOTH

Pricing—

OwnershipPRIVATE

ParentIndependent

Employees—

Website—

What each vendor does

ProMax

ProMax combines CRM, desking and lender tools with particular depth in special finance workflows for franchise and independent dealers.

DealerPeak

DealerPeak is a CRM built for auto dealer groups, offering lead and inventory management, mobile tools and BDC workflows.

Integration matrix

Integration kind	ProMax	DealerPeak	Overlap

Only ProMax (0)

—

Shared integrations (0)

—

Only DealerPeak (0)

—

Feature checklist

Feature	ProMax	DealerPeak
Mobile app	● Yes	● Yes
Open API / webhooks	● Yes	● Yes
SSO / SAML	● Yes	● Yes
Native AI tools	○ —	○ —
Third-party marketplace	○ —	○ —
Two-way texting	● Yes	● Yes
Video messaging	● Yes	● Yes
Digital retail workflow	● Yes	● Yes
Desking & payments	○ —	○ —
Credit prequal / soft pull	● Yes	● Yes
Inventory syndication	○ —	○ —
Custom reporting dashboards	● Yes	● Yes
Call tracking & recording	● Yes	● Yes
Spanish-language support	○ —	○ —
Multi-rooftop management	● Yes	● Yes

Compare more than two?

Build a 2–4 vendor side-by-side and share the URL.

Open multi-compare →

Choose ProMax vs DealerPeak

Choose ProMax if…

▸You want the longer track record in the dealer tech category.

Choose DealerPeak if…

▸You want the longer track record in the dealer tech category.

Quick facts scorecard

Dimension	ProMax	DealerPeak	Edge
Track record	—	1999	B
Scale	—	—	—
Segment breadth	BOTH	BOTH	—
Integrations listed	0	0	Tie
DMS connectivity	0 DMSes	0 DMSes	Tie