Reynolds and Reynolds vs Dealertrack DMS
Head-to-head comparison for car dealers evaluating Core Systems. Both vendors are in the same subcategory, so the comparison is apples-to-apples.
Reynolds and Reynolds
Integrated DMS and retail management system
Founded1866
HQDayton OH
SegmentFRANCHISE
PricingPer rooftop / month
OwnershipPRIVATE
ParentIndependent
Employees—
Websitewww.reyrey.com
Dealertrack DMS
Open-platform dealer management system
Founded—
HQ—
SegmentBOTH
PricingPer rooftop / month
OwnershipPRIVATE
ParentCox Automotive
Employees—
Websiteus.dealertrack.com
What each vendor does
Reynolds and Reynolds
Reynolds and Reynolds offers the ERA and POWER dealer management systems with a tightly integrated Retail Management System philosophy and in-house product suite.
Dealertrack DMS
Dealertrack DMS emphasizes open integration and transparent pricing, serving franchise and independent dealers within the Cox Automotive ecosystem.
Integration matrix
| Integration kind | Reynolds and Reynolds | Dealertrack DMS | Overlap |
|---|
Only Reynolds and Reynolds (0)
—
Shared integrations (0)
—
Only Dealertrack DMS (0)
—
Feature checklist
| Feature | Reynolds and Reynolds | Dealertrack DMS |
|---|---|---|
| Mobile app | ● Yes | ● Yes |
| Open API / webhooks | ● Yes | ● Yes |
| SSO / SAML | ● Yes | ● Yes |
| Native AI tools | ○ — | ○ — |
| Third-party marketplace | ○ — | ○ — |
| Two-way texting | ○ — | ○ — |
| Video messaging | ○ — | ○ — |
| Digital retail workflow | ○ — | ○ — |
| Desking & payments | ○ — | ○ — |
| Credit prequal / soft pull | ○ — | ○ — |
| Inventory syndication | ○ — | ○ — |
| Custom reporting dashboards | ● Yes | ● Yes |
| Call tracking & recording | ○ — | ○ — |
| Spanish-language support | ○ — | ○ — |
| Multi-rooftop management | ● Yes | ● Yes |
Compare more than two?
Build a 2–4 vendor side-by-side and share the URL.
Choose Reynolds and Reynolds vs Dealertrack DMS
Choose Reynolds and Reynolds if…
- ▸You run franchise rooftops — this product is designed specifically for that segment.
- ▸You want the longer track record in the dealer tech category.
Choose Dealertrack DMS if…
- ▸You need one platform that covers both franchise and independent rooftops.
- ▸You want the longer track record in the dealer tech category.
Quick facts scorecard
| Dimension | Reynolds and Reynolds | Dealertrack DMS | Edge |
|---|---|---|---|
| Track record | 1866 | — | A |
| Scale | — | — | — |
| Segment breadth | FRANCHISE | BOTH | — |
| Integrations listed | 0 | 0 | Tie |
| DMS connectivity | 0 DMSes | 0 DMSes | Tie |