Selly Automotive vs Covideo
Head-to-head comparison for car dealers evaluating Customer Data & CRM. Both vendors are in the same subcategory, so the comparison is apples-to-apples.
Selly Automotive
CRM built for independent dealers
Founded—
HQ—
SegmentINDEPENDENT
PricingPer rooftop / month
OwnershipPRIVATE
ParentIndependent
Employees—
Websitewww.sellyautomotive.com
Covideo
Personalized video messaging for dealers
Founded2004
HQIndianapolis IN
SegmentBOTH
Pricing—
OwnershipPE
ParentTriangle Digital Ventures
Employees—
Websitewww.covideo.com
What each vendor does
Selly Automotive
Selly provides a full-featured, mobile-first CRM designed specifically for independent and BHPH dealerships at accessible pricing.
Covideo
Covideo is a personalized video messaging platform that lets dealership sales and service staff record, send and track videos for lead responses, walkarounds and service recommendations.
Notable customers
Selly Automotive
None listed
Covideo
Volkswagen of America
Integration matrix
| Integration kind | Selly Automotive | Covideo | Overlap |
|---|
Only Selly Automotive (0)
—
Shared integrations (0)
—
Only Covideo (0)
—
Feature checklist
| Feature | Selly Automotive | Covideo |
|---|---|---|
| Mobile app | ● Yes | ● Yes |
| Open API / webhooks | ● Yes | ● Yes |
| SSO / SAML | ● Yes | ● Yes |
| Native AI tools | ○ — | ○ — |
| Third-party marketplace | ○ — | ○ — |
| Two-way texting | ● Yes | ● Yes |
| Video messaging | ● Yes | ● Yes |
| Digital retail workflow | ● Yes | ● Yes |
| Desking & payments | ○ — | ○ — |
| Credit prequal / soft pull | ● Yes | ● Yes |
| Inventory syndication | ○ — | ○ — |
| Custom reporting dashboards | ● Yes | ● Yes |
| Call tracking & recording | ● Yes | ● Yes |
| Spanish-language support | ○ — | ○ — |
| Multi-rooftop management | ● Yes | ● Yes |
Compare more than two?
Build a 2–4 vendor side-by-side and share the URL.
Choose Selly Automotive vs Covideo
Choose Selly Automotive if…
- ▸You run independent rooftops — this product is designed specifically for that segment.
- ▸You want a founder-led vendor without PE roll-up risk.
- ▸You want the longer track record in the dealer tech category.
Choose Covideo if…
- ▸You need one platform that covers both franchise and independent rooftops.
- ▸You want the longer track record in the dealer tech category.
- ▸You want more reference proof points from named dealer groups.
Quick facts scorecard
| Dimension | Selly Automotive | Covideo | Edge |
|---|---|---|---|
| Track record | — | 2004 | B |
| Scale | — | — | — |
| Segment breadth | INDEPENDENT | BOTH | — |
| Integrations listed | 0 | 0 | Tie |
| DMS connectivity | 0 DMSes | 0 DMSes | Tie |