Selly Automotive vs VinSolutions
Head-to-head comparison for car dealers evaluating Customer Data & CRM. Both vendors are in the same subcategory, so the comparison is apples-to-apples.
Selly Automotive
CRM built for independent dealers
Founded—
HQ—
SegmentINDEPENDENT
PricingPer rooftop / month
OwnershipPRIVATE
ParentIndependent
Employees—
Websitewww.sellyautomotive.com
VinSolutions
Franchise-focused CRM and desking suite
Founded—
HQMission KS
SegmentFRANCHISE
PricingPer rooftop / month
OwnershipPRIVATE
ParentCox Automotive
Employees—
Websitewww.vinsolutions.com
What each vendor does
Selly Automotive
Selly provides a full-featured, mobile-first CRM designed specifically for independent and BHPH dealerships at accessible pricing.
VinSolutions
VinSolutions Connect CRM centralizes lead management, marketing automation and desking for franchised dealers, with deep integration across the Cox Automotive stack.
Integration matrix
| Integration kind | Selly Automotive | VinSolutions | Overlap |
|---|---|---|---|
| dms | — | CDK, Dealertrack, Reynolds | None |
Only Selly Automotive (0)
—
Shared integrations (0)
—
Only VinSolutions (3)
CDK, Dealertrack, Reynolds
Feature checklist
| Feature | Selly Automotive | VinSolutions |
|---|---|---|
| Mobile app | ● Yes | ● Yes |
| Open API / webhooks | ● Yes | ● Yes |
| SSO / SAML | ● Yes | ● Yes |
| Native AI tools | ○ — | ○ — |
| Third-party marketplace | ○ — | ○ — |
| Two-way texting | ● Yes | ● Yes |
| Video messaging | ● Yes | ● Yes |
| Digital retail workflow | ● Yes | ● Yes |
| Desking & payments | ○ — | ○ — |
| Credit prequal / soft pull | ● Yes | ● Yes |
| Inventory syndication | ○ — | ○ — |
| Custom reporting dashboards | ● Yes | ● Yes |
| Call tracking & recording | ● Yes | ● Yes |
| Spanish-language support | ○ — | ○ — |
| Multi-rooftop management | ● Yes | ● Yes |
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Choose Selly Automotive vs VinSolutions
Choose Selly Automotive if…
- ▸You run independent rooftops — this product is designed specifically for that segment.
- ▸You want the longer track record in the dealer tech category.
Choose VinSolutions if…
- ▸You run franchise rooftops — this product is designed specifically for that segment.
- ▸You want the longer track record in the dealer tech category.
- ▸You need broad DMS connectivity — this vendor lists 3 DMS integrations.
Quick facts scorecard
| Dimension | Selly Automotive | VinSolutions | Edge |
|---|---|---|---|
| Track record | — | — | Tie |
| Scale | — | — | — |
| Segment breadth | INDEPENDENT | FRANCHISE | — |
| Integrations listed | 0 | 3 | B |
| DMS connectivity | 0 DMSes | 3 DMSes | B |