Tekion vs Dealertrack DMS

Head-to-head comparison for car dealers evaluating Core Systems. Both vendors are in the same subcategory, so the comparison is apples-to-apples.

Compare Tekion with

Cloud-native automotive retail platform

Founded2016

HQPleasanton CA

SegmentFRANCHISE

PricingPer rooftop / month

OwnershipPRIVATE

ParentIndependent

Employees—

Open-platform dealer management system

Founded—

HQ—

SegmentBOTH

PricingPer rooftop / month

OwnershipPRIVATE

ParentCox Automotive

Employees—

What each vendor does

Tekion

Tekion's Automotive Retail Cloud is a born-in-the-cloud DMS with modern APIs, connecting sales, service, accounting and CRM on a single platform.

Dealertrack DMS

Dealertrack DMS emphasizes open integration and transparent pricing, serving franchise and independent dealers within the Cox Automotive ecosystem.

Integration kind	Tekion	Dealertrack DMS	Overlap
dms	Self	—	None

Only Tekion (1)

Self

Shared integrations (0)

—

Only Dealertrack DMS (0)

—

Feature	Tekion	Dealertrack DMS
Mobile app	● Yes	● Yes
Open API / webhooks	● Yes	● Yes
SSO / SAML	● Yes	● Yes
Native AI tools	○ —	○ —
Third-party marketplace	○ —	○ —
Two-way texting	○ —	○ —
Video messaging	○ —	○ —
Digital retail workflow	○ —	○ —
Desking & payments	○ —	○ —
Credit prequal / soft pull	○ —	○ —
Inventory syndication	○ —	○ —
Custom reporting dashboards	● Yes	● Yes
Call tracking & recording	○ —	○ —
Spanish-language support	○ —	○ —
Multi-rooftop management	● Yes	● Yes

Compare more than two?

Build a 2–4 vendor side-by-side and share the URL.

Choose Tekion if…

▸You run franchise rooftops — this product is designed specifically for that segment.
▸You want the longer track record in the dealer tech category.
▸You need broad DMS connectivity — this vendor lists 1 DMS integration.

Choose Dealertrack DMS if…

Dimension	Tekion	Dealertrack DMS	Edge
Track record	2016	—	A
Scale	—	—	—
Segment breadth	FRANCHISE	BOTH	—
Integrations listed	1	0	A
DMS connectivity	1 DMS	0 DMSes	A