TruVideo vs Dealerware
Head-to-head comparison for car dealers evaluating Fixed Ops. Both vendors are in the same subcategory, so the comparison is apples-to-apples.
TruVideo
Video and texting for the service lane
Founded—
HQBoston MA
SegmentFRANCHISE
PricingPer rooftop / month
OwnershipPRIVATE
ParentIndependent
Employees—
Websitewww.truvideo.com
Dealerware
Connected loaner and fleet platform
Founded—
HQAustin TX
SegmentFRANCHISE
Pricing—
OwnershipPRIVATE
ParentIndependent
Employees—
Websitewww.dealerware.com
What each vendor does
TruVideo
TruVideo layers inspection video, transparent texting and AI summaries onto the service process, lifting approval rates and customer trust.
Dealerware
Dealerware is a connected fleet management platform automating dealership loaner and courtesy vehicle operations to improve service CSI and profitability.
Integration matrix
| Integration kind | TruVideo | Dealerware | Overlap |
|---|---|---|---|
| dms | CDK, Reynolds | Reynolds | 1 shared |
Only TruVideo (1)
CDK
Shared integrations (1)
Reynolds
Only Dealerware (0)
—
Feature checklist
| Feature | TruVideo | Dealerware |
|---|---|---|
| Mobile app | ● Yes | ● Yes |
| Open API / webhooks | ● Yes | ● Yes |
| SSO / SAML | ● Yes | ● Yes |
| Native AI tools | ○ — | ○ — |
| Third-party marketplace | ○ — | ○ — |
| Two-way texting | ○ — | ○ — |
| Video messaging | ○ — | ○ — |
| Digital retail workflow | ○ — | ○ — |
| Desking & payments | ○ — | ○ — |
| Credit prequal / soft pull | ○ — | ○ — |
| Inventory syndication | ○ — | ○ — |
| Custom reporting dashboards | ● Yes | ● Yes |
| Call tracking & recording | ○ — | ○ — |
| Spanish-language support | ○ — | ○ — |
| Multi-rooftop management | ● Yes | ● Yes |
Compare more than two?
Build a 2–4 vendor side-by-side and share the URL.
Choose TruVideo vs Dealerware
Choose TruVideo if…
- ▸You want the longer track record in the dealer tech category.
- ▸You need broad DMS connectivity — this vendor lists 2 DMS integrations.
Choose Dealerware if…
- ▸You want the longer track record in the dealer tech category.
Quick facts scorecard
| Dimension | TruVideo | Dealerware | Edge |
|---|---|---|---|
| Track record | — | — | Tie |
| Scale | — | — | — |
| Segment breadth | FRANCHISE | FRANCHISE | — |
| Integrations listed | 2 | 1 | A |
| DMS connectivity | 2 DMSes | 1 DMS | A |