TruVideo vs myKaarma
Head-to-head comparison for car dealers evaluating Fixed Ops. Both vendors are in the same subcategory, so the comparison is apples-to-apples.
TruVideo
Video and texting for the service lane
Founded—
HQBoston MA
SegmentFRANCHISE
PricingPer rooftop / month
OwnershipPRIVATE
ParentIndependent
Employees—
Websitewww.truvideo.com
myKaarma
Service communication and pay.
Founded2011
HQLong Beach, CA
SegmentBOTH
PricingSaaS
OwnershipPRIVATE
ParentIndependent
Employees200-500
Websitemykaarma.com
What each vendor does
TruVideo
TruVideo layers inspection video, transparent texting and AI summaries onto the service process, lifting approval rates and customer trust.
myKaarma
Service scheduling, text-to-pay, and video MPI.
Notable customers
TruVideo
None listed
myKaarma
SonicGroup 1
Integration matrix
| Integration kind | TruVideo | myKaarma | Overlap |
|---|---|---|---|
| dms | CDK, Reynolds | CDK Drive, Reynolds ERA, Tekion ARC | None |
Only TruVideo (2)
CDK, Reynolds
Shared integrations (0)
—
Only myKaarma (3)
CDK Drive, Reynolds ERA, Tekion ARC
Feature checklist
| Feature | TruVideo | myKaarma |
|---|---|---|
| Mobile app | ● Yes | ● Yes |
| Open API / webhooks | ● Yes | ● Yes |
| SSO / SAML | ● Yes | ● Yes |
| Native AI tools | ○ — | ○ — |
| Third-party marketplace | ○ — | ○ — |
| Two-way texting | ○ — | ○ — |
| Video messaging | ○ — | ○ — |
| Digital retail workflow | ○ — | ○ — |
| Desking & payments | ○ — | ○ — |
| Credit prequal / soft pull | ○ — | ○ — |
| Inventory syndication | ○ — | ○ — |
| Custom reporting dashboards | ● Yes | ● Yes |
| Call tracking & recording | ○ — | ○ — |
| Spanish-language support | ○ — | ○ — |
| Multi-rooftop management | ● Yes | ● Yes |
Compare more than two?
Build a 2–4 vendor side-by-side and share the URL.
Choose TruVideo vs myKaarma
Choose TruVideo if…
- ▸You run franchise rooftops — this product is designed specifically for that segment.
- ▸Your budget process aligns better with Per rooftop / month pricing.
- ▸You want the longer track record in the dealer tech category.
Choose myKaarma if…
- ▸You need one platform that covers both franchise and independent rooftops.
- ▸Your budget process aligns better with SaaS pricing.
- ▸You want the longer track record in the dealer tech category.
- ▸You need broad DMS connectivity — this vendor lists 3 DMS integrations.
- ▸You want more reference proof points from named dealer groups.
Quick facts scorecard
| Dimension | TruVideo | myKaarma | Edge |
|---|---|---|---|
| Track record | — | 2011 | B |
| Scale | — | 200-500 | — |
| Segment breadth | FRANCHISE | BOTH | — |
| Integrations listed | 2 | 3 | B |
| DMS connectivity | 2 DMSes | 3 DMSes | B |