Wayne Reaves vs CDK Global
Head-to-head comparison for car dealers evaluating Core Systems. Both vendors are in the same subcategory, so the comparison is apples-to-apples.
Wayne Reaves
Independent dealer software veteran
Founded—
HQMacon GA
SegmentINDEPENDENT
PricingTiered
OwnershipPRIVATE
ParentIndependent
Employees—
Websitewww.waynereaves.com
CDK Global
Leading franchise dealer management system
Founded2014
HQAustin TX
SegmentFRANCHISE
PricingPer rooftop / month
OwnershipPE
ParentBrookfield Business Partners
Employees—
Websitewww.cdkglobal.com
What each vendor does
Wayne Reaves
Wayne Reaves has served independent and BHPH dealers for decades with DMS, forms and website tools at accessible pricing.
CDK Global
CDK Global provides the most widely installed DMS among US franchise dealers, spanning accounting, sales, parts, service and a large third-party integration program.
Integration matrix
| Integration kind | Wayne Reaves | CDK Global | Overlap |
|---|
Only Wayne Reaves (0)
—
Shared integrations (0)
—
Only CDK Global (0)
—
Feature checklist
| Feature | Wayne Reaves | CDK Global |
|---|---|---|
| Mobile app | ● Yes | ● Yes |
| Open API / webhooks | ● Yes | ● Yes |
| SSO / SAML | ● Yes | ● Yes |
| Native AI tools | ○ — | ○ — |
| Third-party marketplace | ○ — | ○ — |
| Two-way texting | ○ — | ○ — |
| Video messaging | ○ — | ○ — |
| Digital retail workflow | ○ — | ○ — |
| Desking & payments | ○ — | ○ — |
| Credit prequal / soft pull | ○ — | ○ — |
| Inventory syndication | ○ — | ○ — |
| Custom reporting dashboards | ● Yes | ● Yes |
| Call tracking & recording | ○ — | ○ — |
| Spanish-language support | ○ — | ○ — |
| Multi-rooftop management | ● Yes | ● Yes |
Compare more than two?
Build a 2–4 vendor side-by-side and share the URL.
Choose Wayne Reaves vs CDK Global
Choose Wayne Reaves if…
- ▸You run independent rooftops — this product is designed specifically for that segment.
- ▸You want a founder-led vendor without PE roll-up risk.
- ▸Your budget process aligns better with Tiered pricing.
- ▸You want the longer track record in the dealer tech category.
Choose CDK Global if…
- ▸You run franchise rooftops — this product is designed specifically for that segment.
- ▸Your budget process aligns better with Per rooftop / month pricing.
- ▸You want the longer track record in the dealer tech category.
Quick facts scorecard
| Dimension | Wayne Reaves | CDK Global | Edge |
|---|---|---|---|
| Track record | — | 2014 | B |
| Scale | — | — | — |
| Segment breadth | INDEPENDENT | FRANCHISE | — |
| Integrations listed | 0 | 0 | Tie |
| DMS connectivity | 0 DMSes | 0 DMSes | Tie |