Multi-vendor comparison
Pick 2–4 dealer tech vendors and compare facts, integrations, feature checklist, and curated pros & cons side by side.
AffinitivAutoRaptor2/4 selected
Affinitiv
Lifecycle marketing and CRM for auto retail
Founded1999
HQChicago IL
SegmentBOTH
OwnershipPE
Pricing—
Employees201-500
Integrations0
AutoRaptor
Simple effective CRM for independents
Founded—
HQProvidence RI
SegmentINDEPENDENT
OwnershipPRIVATE
PricingPer rooftop / month
Employees—
Integrations0
Feature checklist
| Feature | Affinitiv | AutoRaptor |
|---|---|---|
| Mobile app | ● Yes | ● Yes |
| Open API / webhooks | ● Yes | ● Yes |
| SSO / SAML | ● Yes | ● Yes |
| Native AI tools | ○ — | ○ — |
| Third-party marketplace | ○ — | ○ — |
| Two-way texting | ● Yes | ● Yes |
| Video messaging | ● Yes | ● Yes |
| Digital retail workflow | ● Yes | ● Yes |
| Desking & payments | ○ — | ○ — |
| Credit prequal / soft pull | ● Yes | ● Yes |
| Inventory syndication | ○ — | ○ — |
| Custom reporting dashboards | ● Yes | ● Yes |
| Call tracking & recording | ● Yes | ● Yes |
| Spanish-language support | ○ — | ○ — |
| Multi-rooftop management | ● Yes | ● Yes |
Pros, cons, and best fit
Affinitiv
Pros
- Not curated yet
Cons
- Not curated yet
AutoRaptor
Pros
- Not curated yet
Cons
- Not curated yet
What each vendor does
Affinitiv
Affinitiv is a large provider of data-driven lifecycle marketing and software for automotive OEMs and dealers, including CRM, equity mining, service scheduling and multichannel campaigns. Formed from DPS, Peak Performance, OneCommand and TimeHighway.
AutoRaptor
AutoRaptor focuses on easy adoption for independent dealers with lead management, texting and license scanning in a straightforward CRM.