Multi-vendor comparison
Pick 2–4 dealer tech vendors and compare facts, integrations, feature checklist, and curated pros & cons side by side.
AffinitivDealerPeak2/4 selected
Affinitiv
Lifecycle marketing and CRM for auto retail
Founded1999
HQChicago IL
SegmentBOTH
OwnershipPE
Pricing—
Employees201-500
Integrations0
DealerPeak
CRM built for auto dealer groups
Founded1999
HQ—
SegmentBOTH
OwnershipPRIVATE
Pricing—
Employees—
Integrations0
Feature checklist
| Feature | Affinitiv | DealerPeak |
|---|---|---|
| Mobile app | ● Yes | ● Yes |
| Open API / webhooks | ● Yes | ● Yes |
| SSO / SAML | ● Yes | ● Yes |
| Native AI tools | ○ — | ○ — |
| Third-party marketplace | ○ — | ○ — |
| Two-way texting | ● Yes | ● Yes |
| Video messaging | ● Yes | ● Yes |
| Digital retail workflow | ● Yes | ● Yes |
| Desking & payments | ○ — | ○ — |
| Credit prequal / soft pull | ● Yes | ● Yes |
| Inventory syndication | ○ — | ○ — |
| Custom reporting dashboards | ● Yes | ● Yes |
| Call tracking & recording | ● Yes | ● Yes |
| Spanish-language support | ○ — | ○ — |
| Multi-rooftop management | ● Yes | ● Yes |
Pros, cons, and best fit
Affinitiv
Pros
- Not curated yet
Cons
- Not curated yet
DealerPeak
Pros
- Not curated yet
Cons
- Not curated yet
What each vendor does
Affinitiv
Affinitiv is a large provider of data-driven lifecycle marketing and software for automotive OEMs and dealers, including CRM, equity mining, service scheduling and multichannel campaigns. Formed from DPS, Peak Performance, OneCommand and TimeHighway.
DealerPeak
DealerPeak is a CRM built for auto dealer groups, offering lead and inventory management, mobile tools and BDC workflows.