Multi-vendor comparison
Pick 2–4 dealer tech vendors and compare facts, integrations, feature checklist, and curated pros & cons side by side.
Amazon AutosModal2/4 selected
Amazon Autos
Online vehicle shopping and checkout
Founded2024
HQSeattle WA
SegmentFRANCHISE
OwnershipPUBLIC
Pricing—
Employees—
Integrations0
Modal
Direct-to-consumer purchase for OEM sites.
Founded2016
HQNew York, NY
SegmentFRANCHISE
OwnershipPRIVATE
PricingEnterprise
Employees50-200
Integrations2
Feature checklist
| Feature | Amazon Autos | Modal |
|---|---|---|
| Mobile app | ● Yes | ● Yes |
| Open API / webhooks | ● Yes | ● Yes |
| SSO / SAML | ● Yes | ● Yes |
| Native AI tools | ● Yes | ○ — |
| Third-party marketplace | ● Yes | ○ — |
| Two-way texting | ● Yes | ● Yes |
| Video messaging | ● Yes | ● Yes |
| Digital retail workflow | ● Yes | ● Yes |
| Desking & payments | ● Yes | ○ — |
| Credit prequal / soft pull | ● Yes | ● Yes |
| Inventory syndication | ○ — | ○ — |
| Custom reporting dashboards | ● Yes | ● Yes |
| Call tracking & recording | ● Yes | ● Yes |
| Spanish-language support | ● Yes | ○ — |
| Multi-rooftop management | ● Yes | ● Yes |
Pros, cons, and best fit
Amazon Autos
Pros
- Not curated yet
Cons
- Not curated yet
Modal
Pros
- Not curated yet
Cons
- Not curated yet
What each vendor does
Amazon Autos
Amazon Autos is Amazon's online vehicle shopping experience that lets consumers search, finance and arrange dealership pickup of new vehicles, launched with select OEMs and dealers.
Modal
White-labeled end-to-end online checkout used by OEM certified sites.