Multi-vendor comparison
Pick 2–4 dealer tech vendors and compare facts, integrations, feature checklist, and curated pros & cons side by side.
CDK DriveDealertrack DMS2/4 selected
CDK Drive
Enterprise DMS for franchise dealers.
Founded1972
HQHoffman Estates, IL
SegmentFRANCHISE
OwnershipPUBLIC
PricingSaaS + per-user
Employees1000+
Integrations1
Dealertrack DMS
Open-platform dealer management system
Founded—
HQ—
SegmentBOTH
OwnershipPRIVATE
PricingPer rooftop / month
Employees—
Integrations0
Feature checklist
| Feature | CDK Drive | Dealertrack DMS |
|---|---|---|
| Mobile app | ● Yes | ● Yes |
| Open API / webhooks | ● Yes | ● Yes |
| SSO / SAML | ● Yes | ● Yes |
| Native AI tools | ● Yes | ○ — |
| Third-party marketplace | ● Yes | ○ — |
| Two-way texting | ○ — | ○ — |
| Video messaging | ○ — | ○ — |
| Digital retail workflow | ○ — | ○ — |
| Desking & payments | ● Yes | ○ — |
| Credit prequal / soft pull | ○ — | ○ — |
| Inventory syndication | ○ — | ○ — |
| Custom reporting dashboards | ● Yes | ● Yes |
| Call tracking & recording | ○ — | ○ — |
| Spanish-language support | ● Yes | ○ — |
| Multi-rooftop management | ● Yes | ● Yes |
Pros, cons, and best fit
CDK Drive
Pros
- Not curated yet
Cons
- Not curated yet
Dealertrack DMS
Pros
- Not curated yet
Cons
- Not curated yet
What each vendor does
CDK Drive
Long-standing DMS with deep third-party integrations.
Dealertrack DMS
Dealertrack DMS emphasizes open integration and transparent pricing, serving franchise and independent dealers within the Cox Automotive ecosystem.