Multi-vendor comparison
Pick 2–4 dealer tech vendors and compare facts, integrations, feature checklist, and curated pros & cons side by side.
CDK GlobalDealertrack DMS2/4 selected
CDK Global
Leading franchise dealer management system
Founded2014
HQAustin TX
SegmentFRANCHISE
OwnershipPE
PricingPer rooftop / month
Employees—
Integrations0
Dealertrack DMS
Open-platform dealer management system
Founded—
HQ—
SegmentBOTH
OwnershipPRIVATE
PricingPer rooftop / month
Employees—
Integrations0
Feature checklist
| Feature | CDK Global | Dealertrack DMS |
|---|---|---|
| Mobile app | ● Yes | ● Yes |
| Open API / webhooks | ● Yes | ● Yes |
| SSO / SAML | ● Yes | ● Yes |
| Native AI tools | ○ — | ○ — |
| Third-party marketplace | ○ — | ○ — |
| Two-way texting | ○ — | ○ — |
| Video messaging | ○ — | ○ — |
| Digital retail workflow | ○ — | ○ — |
| Desking & payments | ○ — | ○ — |
| Credit prequal / soft pull | ○ — | ○ — |
| Inventory syndication | ○ — | ○ — |
| Custom reporting dashboards | ● Yes | ● Yes |
| Call tracking & recording | ○ — | ○ — |
| Spanish-language support | ○ — | ○ — |
| Multi-rooftop management | ● Yes | ● Yes |
Pros, cons, and best fit
CDK Global
Pros
- Not curated yet
Cons
- Not curated yet
Dealertrack DMS
Pros
- Not curated yet
Cons
- Not curated yet
What each vendor does
CDK Global
CDK Global provides the most widely installed DMS among US franchise dealers, spanning accounting, sales, parts, service and a large third-party integration program.
Dealertrack DMS
Dealertrack DMS emphasizes open integration and transparent pricing, serving franchise and independent dealers within the Cox Automotive ecosystem.