Multi-vendor comparison
Pick 2–4 dealer tech vendors and compare facts, integrations, feature checklist, and curated pros & cons side by side.
ClarivoyFullpath2/4 selected
Clarivoy
Multi-touch sales attribution and identity
Founded2009
HQColumbus OH
SegmentBOTH
OwnershipPRIVATE
Pricing—
Employees—
Integrations0
Fullpath
Customer data platform for dealerships
Founded—
HQ—
SegmentBOTH
OwnershipPRIVATE
PricingPer rooftop / month
Employees—
Integrations3
Feature checklist
| Feature | Clarivoy | Fullpath |
|---|---|---|
| Mobile app | ● Yes | ● Yes |
| Open API / webhooks | ● Yes | ● Yes |
| SSO / SAML | ● Yes | ● Yes |
| Native AI tools | ○ — | ○ — |
| Third-party marketplace | ○ — | ○ — |
| Two-way texting | ● Yes | ● Yes |
| Video messaging | ● Yes | ● Yes |
| Digital retail workflow | ● Yes | ● Yes |
| Desking & payments | ○ — | ○ — |
| Credit prequal / soft pull | ● Yes | ● Yes |
| Inventory syndication | ○ — | ○ — |
| Custom reporting dashboards | ● Yes | ● Yes |
| Call tracking & recording | ● Yes | ● Yes |
| Spanish-language support | ○ — | ○ — |
| Multi-rooftop management | ● Yes | ● Yes |
Pros, cons, and best fit
Clarivoy
Pros
- Not curated yet
Cons
- Not curated yet
Fullpath
Pros
- Not curated yet
Cons
- Not curated yet
What each vendor does
Clarivoy
Clarivoy is an independent multi-touch sales attribution and identity resolution platform for automotive marketers, dealers and OEMs that measures which ads drive vehicle sales across channels and devices.
Fullpath
Fullpath unifies dealership data sources into a CDP and activates audiences across marketing channels, adding AI-generated engagement on top of unified profiles.