Multi-vendor comparison
Pick 2–4 dealer tech vendors and compare facts, integrations, feature checklist, and curated pros & cons side by side.
ClerqRoadster2/4 selected
Clerq
Digital payments and checkout for auto
Founded—
HQ—
SegmentBOTH
OwnershipPRIVATE
Pricing—
Employees—
Integrations0
Roadster
Guided online checkout for franchise dealers
Founded—
HQ—
SegmentFRANCHISE
OwnershipPE
PricingPer rooftop / month
Employees—
Integrations2
Feature checklist
| Feature | Clerq | Roadster |
|---|---|---|
| Mobile app | ● Yes | ● Yes |
| Open API / webhooks | ● Yes | ● Yes |
| SSO / SAML | ● Yes | ● Yes |
| Native AI tools | ○ — | ○ — |
| Third-party marketplace | ○ — | ○ — |
| Two-way texting | ● Yes | ● Yes |
| Video messaging | ● Yes | ● Yes |
| Digital retail workflow | ● Yes | ● Yes |
| Desking & payments | ○ — | ○ — |
| Credit prequal / soft pull | ● Yes | ● Yes |
| Inventory syndication | ○ — | ○ — |
| Custom reporting dashboards | ● Yes | ● Yes |
| Call tracking & recording | ● Yes | ● Yes |
| Spanish-language support | ○ — | ○ — |
| Multi-rooftop management | ● Yes | ● Yes |
Pros, cons, and best fit
Clerq
Pros
- Not curated yet
Cons
- Not curated yet
Roadster
Pros
- Not curated yet
Cons
- Not curated yet
What each vendor does
Clerq
Clerq provides a digital payment and checkout platform for automotive retail, enabling dealers to collect deposits and payments online during the buying process.
Roadster
Roadster's Express Storefront powers omnichannel car buying with payments, trade-in, F&I products and accessories built into a single guided checkout flow that works online and in-store.