Multi-vendor comparison
Pick 2–4 dealer tech vendors and compare facts, integrations, feature checklist, and curated pros & cons side by side.
Dealer Image ProMAX Digital2/4 selected
Dealer Image Pro
Dealership photo and video capture
Founded—
HQ—
SegmentBOTH
OwnershipPRIVATE
Pricing—
Employees—
Integrations0
MAX Digital
Inventory merchandising and shopper insights.
Founded2001
HQChicago, IL
SegmentBOTH
OwnershipPE
PricingSaaS
Employees50-200
Integrations2
Feature checklist
| Feature | Dealer Image Pro | MAX Digital |
|---|---|---|
| Mobile app | ● Yes | ● Yes |
| Open API / webhooks | ● Yes | ● Yes |
| SSO / SAML | ● Yes | ● Yes |
| Native AI tools | ○ — | ○ — |
| Third-party marketplace | ○ — | ○ — |
| Two-way texting | ○ — | ○ — |
| Video messaging | ○ — | ○ — |
| Digital retail workflow | ○ — | ○ — |
| Desking & payments | ○ — | ○ — |
| Credit prequal / soft pull | ○ — | ○ — |
| Inventory syndication | ● Yes | ● Yes |
| Custom reporting dashboards | ● Yes | ● Yes |
| Call tracking & recording | ○ — | ○ — |
| Spanish-language support | ○ — | ○ — |
| Multi-rooftop management | ● Yes | ● Yes |
Pros, cons, and best fit
Dealer Image Pro
Pros
- Not curated yet
Cons
- Not curated yet
MAX Digital
Pros
- Not curated yet
Cons
- Not curated yet
What each vendor does
Dealer Image Pro
Dealer Image Pro provides vehicle photography, video and 360 imaging capture tools and photo booths for dealership inventory merchandising.
MAX Digital
Merchandising and window sticker automation.