Multi-vendor comparison
Pick 2–4 dealer tech vendors and compare facts, integrations, feature checklist, and curated pros & cons side by side.
DealerSocket CRMProMax2/4 selected
DealerSocket CRM
Independent-friendly CRM.
Founded2001
HQDallas, TX
SegmentBOTH
OwnershipPE
PricingSaaS
Employees1000+
Integrations3
ProMax
CRM and desking with subprime strength
Founded—
HQ—
SegmentBOTH
OwnershipPRIVATE
PricingPer rooftop / month
Employees—
Integrations0
Feature checklist
| Feature | DealerSocket CRM | ProMax |
|---|---|---|
| Mobile app | ● Yes | ● Yes |
| Open API / webhooks | ● Yes | ● Yes |
| SSO / SAML | ● Yes | ● Yes |
| Native AI tools | ● Yes | ○ — |
| Third-party marketplace | ● Yes | ○ — |
| Two-way texting | ● Yes | ● Yes |
| Video messaging | ● Yes | ● Yes |
| Digital retail workflow | ● Yes | ● Yes |
| Desking & payments | ● Yes | ○ — |
| Credit prequal / soft pull | ● Yes | ● Yes |
| Inventory syndication | ○ — | ○ — |
| Custom reporting dashboards | ● Yes | ● Yes |
| Call tracking & recording | ● Yes | ● Yes |
| Spanish-language support | ● Yes | ○ — |
| Multi-rooftop management | ● Yes | ● Yes |
Pros, cons, and best fit
DealerSocket CRM
Pros
- Not curated yet
Cons
- Not curated yet
ProMax
Pros
- Not curated yet
Cons
- Not curated yet
What each vendor does
DealerSocket CRM
CRM for franchise and independent, part of Solera.
ProMax
ProMax combines CRM, desking and lender tools with particular depth in special finance workflows for franchise and independent dealers.