Multi-vendor comparison
Pick 2–4 dealer tech vendors and compare facts, integrations, feature checklist, and curated pros & cons side by side.
Dealertrack DMSCDK Global2/4 selected
Dealertrack DMS
Open-platform dealer management system
Founded—
HQ—
SegmentBOTH
OwnershipPRIVATE
PricingPer rooftop / month
Employees—
Integrations0
CDK Global
Leading franchise dealer management system
Founded2014
HQAustin TX
SegmentFRANCHISE
OwnershipPE
PricingPer rooftop / month
Employees—
Integrations0
Feature checklist
| Feature | Dealertrack DMS | CDK Global |
|---|---|---|
| Mobile app | ● Yes | ● Yes |
| Open API / webhooks | ● Yes | ● Yes |
| SSO / SAML | ● Yes | ● Yes |
| Native AI tools | ○ — | ○ — |
| Third-party marketplace | ○ — | ○ — |
| Two-way texting | ○ — | ○ — |
| Video messaging | ○ — | ○ — |
| Digital retail workflow | ○ — | ○ — |
| Desking & payments | ○ — | ○ — |
| Credit prequal / soft pull | ○ — | ○ — |
| Inventory syndication | ○ — | ○ — |
| Custom reporting dashboards | ● Yes | ● Yes |
| Call tracking & recording | ○ — | ○ — |
| Spanish-language support | ○ — | ○ — |
| Multi-rooftop management | ● Yes | ● Yes |
Pros, cons, and best fit
Dealertrack DMS
Pros
- Not curated yet
Cons
- Not curated yet
CDK Global
Pros
- Not curated yet
Cons
- Not curated yet
What each vendor does
Dealertrack DMS
Dealertrack DMS emphasizes open integration and transparent pricing, serving franchise and independent dealers within the Cox Automotive ecosystem.
CDK Global
CDK Global provides the most widely installed DMS among US franchise dealers, spanning accounting, sales, parts, service and a large third-party integration program.