Multi-vendor comparison
Pick 2–4 dealer tech vendors and compare facts, integrations, feature checklist, and curated pros & cons side by side.
Dealertrack DMSTekion2/4 selected
Dealertrack DMS
Open-platform dealer management system
Founded—
HQ—
SegmentBOTH
OwnershipPRIVATE
PricingPer rooftop / month
Employees—
Integrations0
Tekion
Cloud-native automotive retail platform
Founded2016
HQPleasanton CA
SegmentFRANCHISE
OwnershipPRIVATE
PricingPer rooftop / month
Employees—
Integrations1
Feature checklist
| Feature | Dealertrack DMS | Tekion |
|---|---|---|
| Mobile app | ● Yes | ● Yes |
| Open API / webhooks | ● Yes | ● Yes |
| SSO / SAML | ● Yes | ● Yes |
| Native AI tools | ○ — | ○ — |
| Third-party marketplace | ○ — | ○ — |
| Two-way texting | ○ — | ○ — |
| Video messaging | ○ — | ○ — |
| Digital retail workflow | ○ — | ○ — |
| Desking & payments | ○ — | ○ — |
| Credit prequal / soft pull | ○ — | ○ — |
| Inventory syndication | ○ — | ○ — |
| Custom reporting dashboards | ● Yes | ● Yes |
| Call tracking & recording | ○ — | ○ — |
| Spanish-language support | ○ — | ○ — |
| Multi-rooftop management | ● Yes | ● Yes |
Pros, cons, and best fit
Dealertrack DMS
Pros
- Not curated yet
Cons
- Not curated yet
Tekion
Pros
- Not curated yet
Cons
- Not curated yet
What each vendor does
Dealertrack DMS
Dealertrack DMS emphasizes open integration and transparent pricing, serving franchise and independent dealers within the Cox Automotive ecosystem.
Tekion
Tekion's Automotive Retail Cloud is a born-in-the-cloud DMS with modern APIs, connecting sales, service, accounting and CRM on a single platform.